Who’s On The Bus?

Who_on_the_bus

I loved this from Jim Collins in Good To Great, it’s not the only bit I enjoyed, but it is at the start. 

As leaders, managers and business owners we are often recruiting, hopefully for expansion but sometimes for replacement. 

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CUVA

Cuva mock up

Case Study: Cuva – Developing Nassure Products

Client Overview
Nassure is a microinsurance provider in Nigeria and received its license to operate in late 2024.

The Challenge
To create a suite of products that would be well received across the Region as well as in Nigeria.

Our Approach

Research

  • Carried out two in-country research projects, initially to test for product development and then to test the final concept.
  • Desktop research into African microinsurers.

Creative Concept

  • Created the Cuva brand to complement Nassure and reflect a retail market.
  • Applied the concept to various styles, imagery, nomenclature, and weightings.

Website

  • Designed and built the website in conjunction with the mother brand – Nassure.
  • Created the quoting pages and the database.
  • Go-to-market strategy and plan.

Results

End-to-end sub-brand, house of brands style, for Cuva that aligns with the business philosophy of technology led.

Complete retail brand

Conclusion
Working with Cuva was about building a full retail brand allowing direct sales to the broader Nigerian population of valuable life insurance-based products.