Case Study: Cuva – Developing Nassure Products

Client Overview
Nassure is a microinsurance provider in Nigeria and received its license to operate in late 2024.

The Challenge
To create a suite of products that would be well received across the Region as well as in Nigeria.

Our Approach

Research

• Carried out two in-country research projects, initially to test for product development and then to test the final concept.
• Desktop research into African microinsurers.

Creative Concept

• Created the Cuva brand to complement Nassure and reflect a retail market.
• Applied the concept to various styles, imagery, nomenclature, and weightings.

Website

• Designed and built the website in conjunction with the mother brand – Nassure.
• Created the quoting pages and the database.
• Go-to-market strategy and plan.

Results

End-to-end sub-brand, house of brands style, for Cuva that aligns with the business philosophy of technology led.

Complete retail brand

Conclusion
Working with Cuva was about building a full retail brand allowing direct sales to the broader Nigerian population of valuable life insurance-based products.