Process:

Quazar worked on the business strategy and marketing strategy for Dryve. Intense audit and research was conducted, which saw us develop the name, brand identity and extend to all collateral, as well as define a clear route to market. Our digital team also built the application/system.

Outcome:

The Dryve plan is an alternative motor servicing plan that helps you budget with ease for future vehicle expenses. The product was a huge success in the market and gained traction across the field