Case Study: Amplify – How We Empowered INN8 Invest with the DFM Adviser Portal: A White-Label Solution of the Amplify Platform
INN8 Invest, a leading financial services provider, sought to enhance their offerings to financial advisers and discretionary fund managers (DFMs) by creating a streamlined, efficient, and client-centric digital solution. We developed the DFM Adviser Portal—a white-label solution of the Amplify platform tailored to meet the needs of both advisers and DFMs in a competitive, digital-first landscape.
Challenge
INN8 Invest faced several hurdles in aligning their digital tools with the evolving needs of financial professionals:
- Advisers often relied on disparate systems, making it difficult to perform portfolio analysis and engage clients effectively.
- DFMs struggled to clearly showcase their offerings, maintain a steady flow of communication, and provide consistent support to their adviser networks.
- These inefficiencies created barriers to delivering exceptional service, hampering productivity and client trust.
Approach
To address these challenges, we implemented a multi-faceted approach:
- Customizing Amplify for INN8: We tailored the platform to align with INN8’s branding and specific operational requirements, ensuring a seamless white-label solution.
- Empowering Financial Advisers:
- Integrated tools for enhanced portfolio management, including advanced performance comparisons and data-driven investment strategies.
- Developed features for personalized client engagement, such as discretionary fund mandate management and tailored content delivery.
- Provided access to DFM-published literature and real-time insights, boosting adviser preparedness and confidence.
- Enhancing DFM Capabilities:
- Enabled DFMs to showcase model portfolio performance and deliver dynamic visualizations.
- Streamlined the distribution of updates, expert content, and resources to the adviser network.
- Offered scalable tools for managing and disseminating multi-format content, strengthening adviser trust and relationships.
- Advanced Analytical Tools:
- Portfolio Analysis Tool: Facilitated detailed performance evaluation with client-ready reports and interactive charts.
- Retirement Income Tool: Supported advisers in simulating clients’ financial futures, promoting confidence in retirement planning.
- Wealth Creation Tool: Provided goal-based simulations to inspire clients to achieve their financial aspirations.
Results
The DFM Adviser Portal delivered significant improvements:
- Increased Engagement:
- Financial advisers experienced greater efficiency with streamlined tools, improving their service delivery.
- DFMs strengthened their visibility and trust within the adviser network.
- Enhanced Productivity: A unified platform reduced fragmentation, enabling faster decision-making and better resource management.
- Boosted Client Satisfaction: Clients received personalized insights and actionable plans, fostering confidence in their financial strategies.
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