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It's all about the work.

It's all about the work.

We believe in starting with both you and your client – if we can truly understand them and your vision, we can create a way to connect and engage to deliver the results you are looking for.

We have worked across all 52 African countries as well as the UK, USA and Eastern Europe. We have spanned industries from oil to finance; voter education to motor education!

Q. We are launching a new investment platform to IFAs what brand should we go to market under?

 We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation.

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Q. How do we deliver trusted voter education messaging to Zimbabwe’s citizens?
The Go Zim campaign was devised in order to provide a trustworthy source of voter education messaging for Zimbabwean citizens, whether local or in the diaspora.

The brand identity was developed after extensive in-country research across various demographics.

The core message was based on the concept of “register: verify : vote” with the relevant education around these three phases of civic education. 

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Q. What brand best reflects a leading black female owned industrial group?

Client was invested in a group of industrial companies and wanted to pull them together into one cohesive group. We built the brand and identified the values that will help them deliver on their vision.

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Q. Client has a storyboard vision for their new website – how can we implement?

Client provided the copy based on a storyboard script as well as the user journeys for  predefined sectors, as well as the site wire frame. Quazar brought the site to life through our creative execution and web build.

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Show-and-tell.

Show-and-tell.

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INN8 white
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process 
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation. Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.” We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.
View INN8 Work.
The Go Zim campaign was devised to provide a core, trustworthy source of voter education messaging for Zimbabwean citizens, whether local or in the diaspora. Voters face several challenges in exercising their civic right to vote, including:
  • Overall lack of knowledge and the importance of the voting process and where it can be done – register, verify, vote.
  • Diaspora believed that they could return to the country and vote
  • They did not understand that the registration and verification process to be followed before voting.
  • Diaspora believed that they could vote in their country of residence (absentee vote), which is not the case.
  • Being able to afford to travel to the required registration and polling stations.
  • Lack of belief that the elections would be free and fair.
  • Lack of credible information and communication coming from the ZEC
Process 
The brand identity was developed after extensive in-country research across various demographics, looking at multiple iterations of the brand identity: Go Zim was the preferred identity. The core message was based on the concept of “register: verify : vote” with the relevant education around these three phases of civic education. We focused on 3 main audience demographics for the duration of the campaign, namely women, youth and the diaspora, with adapted messaging for each sector.
Outcome
Despite our focused attention on these groups, the majority of engagement on social media in particular, still came from men. This is likely reflective of the situation on the ground, where more men than women have access to social media, as well as prevailing cultural considerations which affect women’s participation in the political sphere. Digital engagement online was bolstered by several in person activations among the diaspora community in SA, which ultimately reached over 800 individuals. Social media proved to be the winning engagement channel:
  • Facebook: +2 million impressions
  • Twitter: +500k impressions
Radio ads ran throughout the duration of the campaign, garnering 14 million impressions.
View Go Zim Work.
Client was invested in a group of industrial companies and wanted to pull them together into one cohesive group.
Process 
We conducted audit and research across all investee companies to determine the golden thread that attracted the investors initially. 
Outcome
We delivered the brand for a uniquely positioned black women owned industrial group with a strong set of values and a vision that clearly defines the impact they want to make in the market.
View Ubora Work.
The client provided the copy based on a storyboard script as well as the user journeys for  predefined sectors, as well as the site wire frame.
Process 
Client approached us to design and build their website with a clearer message and process for people to follow in order to make an easy purchase. The site needed to be simple, clear and guide the user through the process to get them to purchase their services.
Outcome
Quazar brought the site to life through our creative execution and web build.
View Living Green Walls Work.
We have built a strong relationship within the Liberty Group, specifically when it comes to positioning communications for their intermediary stakeholders. We know how to talk to advisers and what makes them tick.  
Process
Our work spans various parts of the business, both on the investment and risk side, but when it came to repositioning investments on a wider scale than just South Africa, we led a strategic rethink of what diversification truly means.  From the motivation of using global instead of offshore, through the big, creative idea of how to position global investments to firstly advisers, and then their clients, Quazar drove the campaign to fruition and the implementation of a messaging tier within Liberty Investments of Going Global, Together. 
Outcome
The campaign speaks to the client-centric and advice-led philosophy and the heart of what Liberty does, partnering with clients so that they can achieve their goals and live their best lives. 
View Liberty Work.
The client was under new ownership and wanted to reflect a new, refreshed brand identity in the market.
Process 
We became the effective in-house marketing team for the company, and undertook an audit and research process on local and global competitors and benchmarks, working towards a major brand refresh in line with their vision and values. We worked with them to define their product range and created marketing and communication campaigns aimed at the distribution channels we identified.
Outcome
Our work with SOS Oil included, among others: – Development of strategic launch communication plan – Implementation across all collateral including signage, product labelling, website build and evolution – Marketing collateral This evolution of the brand positioned S.O.S. Oil as leaders in the oil and lubricants market, and opened the door to greater things as they have been appointed an Authorised Total Distributor in South Africa. Quazar is proud to have played a part in this South African success story.
View SOS Oil Work.
Torq wanted to create a brand which would stand out in the industry, not only in look and feel but in the professional product and service they deliver.
Process 
This project saw us utilising all aspects of our unique Quazar process.
Outcome
The project consisted of an audit and research, name development, brand identity development which extended to all stationery, external and internal signage and uniforms, product/label designs.
View Torq Work.
Client was launching an entirely new mining project and needed a brand that would capture the imagination of investors and open the doors to funding opportunities.
Process 
Quazar embarked on a brand development exercise which involved and audit and research phase and logo and primary identity development which was extended to all stationery and marketing collateral as well as website design and development.
Outcome
A successful brand launch leading to further funding opportunities for the client.
View Rwenzori Work.
The Dryve plan is an alternative motor servicing plan that helps you budget with ease for future vehicle expenses.
Process 
Quazar worked on the business strategy and marketing strategy for Dryve. Intense audit and research was conducted, which saw us develop the name, brand identity and extend to all collateral, as well as define a clear route to market. Our digital team also built the application/system.
Outcome
A successful launch which saw the plan gaining traction in the market.
View Dryve Work.
The client, Marble Gold, needed to reposition their Volkswagen Polokwane branch as the go-to VW dealership in the region, and regain market share.
Process 
Over September 2021, we ran a social media campaign that used geo-targeting to ensure our campaign reached the desired target audiences in the different areas. We further defined our audience by interests (potential buyers) so that our campaign would rival the social real estate that our competitors were playing in.
Outcome
The campaign generated over one million impressions ensuring that Volkswagen Polokwane was top of mind of all prospect consumers during the time. 
View VW Polokwane Work.
With the advent of the pandemic, STANLIB Marketing engaged Quazar to assist with the handling and project management of their webinars, from start to finish.
Process 
Quazar is involved from the very first briefing session, all the way through to the end. From setting up the relevant platform links to briefing speakers, handling technical and presenter dry runs, management of the tech on the day all the way through to pre-and post-event comms. 
Outcome
On 1st April 2020, we hosted our first STANLIB webinar with 2 452 registrations and 2 149 attendees, showcasing an impressive 88% attendance rate – 45% higher than the industry global standard. This first webinar set the scene for the next two years when STANLIB webinars run by Quazar have become a regular feature in the industry calendar.
View STANLIB Work.
The client needed a refreshed, easy to navigate website to house their wealth of content – while still being easy to maintain.
Process 
We redesigned the STANLIB.com website using WordPress. The use of Elementor enabled us to apply bespoke design principles within the framework. We also added dynamic database-driven content injected into the WordPress pages for funds, forms, and documents.
Outcome
STANLIB have a website that they can update themselves using WordPress’ CMS.
The next version of the website is imminent.
View STANLIB Work.
Advisers using the DFM solution needed a home for their content, across two different brands and two different audiences.
Process 
To address the needs of advisers using the DFM solution, we built an integrated digital portal that delivers advisers the detailed insight and support they need to advice their clients on their investment portfolios real-time and on demand, with comprehensive reporting.
Outcome
We delivered a portal that is flexible, modular, API driven, secure and mobile ready. The portal allows advisers to view their model portfolios and their returns, download fund factsheets and other related content.
View INN8 Invest Work.
As part of a brand refresh which we also delivered, client required a new website.
Process 
As part of a brand refresh which we also delivered, client required a new website: secure, functional and seamlessly integrated into third party systems. We designed the user journeys and brand experience, and built the site based on particularly technical client requirements.
Outcome
We delivered a highly functional, integrated website in alignment to the client’s new brand.
View Strate Work.