It's all about the work.
It's all about the work.
We believe in starting with both you and your client – if we can truly understand them and your vision, we can create a way to connect and engage to deliver the results you are looking for.
We have worked across all 52 African countries as well as the UK, USA and Eastern Europe. We have spanned industries from oil to finance; voter education to motor education!
Q. We are launching a new investment platform to IFAs what brand should we go to market under?
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation.
Q. How do we deliver trusted voter education messaging to Zimbabwe’s citizens?
The Go Zim campaign was devised in order to provide a trustworthy source of voter education messaging for Zimbabwean citizens, whether local or in the diaspora.
The brand identity was developed after extensive in-country research across various demographics.
The core message was based on the concept of “register: verify : vote” with the relevant education around these three phases of civic education.
Q. What brand best reflects a leading black female owned industrial group?
Client was invested in a group of industrial companies and wanted to pull them together into one cohesive group. We built the brand and identified the values that will help them deliver on their vision.
Q. Client has a storyboard vision for their new website – how can we implement?
Client provided the copy based on a storyboard script as well as the user journeys for predefined sectors, as well as the site wire frame. Quazar brought the site to life through our creative execution and web build.
Q. We are launching a new investment platform to IFAs what brand should we go to market under?
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation.
Q. How do we strategically rethink what diversification really means?
From the motivation of using global instead of offshore, through the big, creative idea of how to position global investments to firstly advisers, and then their clients, Quazar drove the campaign to fruition and the implementation of a messaging tier within Liberty Investments of Going Global, Together.
The campaign speaks to the client-centric and advice-led philosophy and the heart of what Liberty does, partnering with clients so that they can achieve their goals and live their best lives.
Q. Client under new ownership and wants to reflect a positive new direction?
We became the effective in-house marketing team for the company, and undertook an audit and research process on local and global competitors and benchmarks, working towards a major brand refresh in line with their vision and values. We worked with them to define their product range and created marketing and communication campaigns aimed at the distribution channels we identified.
Q. How to bring client’s vision for their lubricant brand to life?
Torq wanted to create a brand which would stand out in the industry, not only in look and feel but in the professional product and service they deliver.
Q. What brand best reflects a leading black female owned industrial group?
Client was invested in a group of industrial companies and wanted to pull them together into one cohesive group. We built the brand and identified the values that will help them deliver on their vision.
Q. How to create a brand for a mining project that will lead to funding opportunities?
Quazar embarked on a brand development exercise which involved an audit and research phase and logo and primary identity development which was extended to all stationery and marketing collateral as well as website design and development.
Q. We are launching a new investment platform to IFAs what brand should we go to market under?
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation.
Q. Client under new ownership and wants to reflect a positive new direction?
We became the effective in-house marketing team for the company, and undertook an audit and research process on local and global competitors and benchmarks, working towards a major brand refresh in line with their vision and values. We worked with them to define their product range and created marketing and communication campaigns aimed at the distribution channels we identified.
Q. How do you build a new brand and stand apart from your competitors in a busy automotive industry?
Quazar worked on the business strategy and marketing strategy for Dryve. Intense audit and research was conducted, which saw us develop the name, brand identity and extend to all collateral, as well as define a clear route to market. Our digital team also built the application/system.
Q. How do we deliver trusted voter education messaging to Zimbabwe’s citizens?
The Go Zim campaign was devised in order to provide a trustworthy source of voter education messaging for Zimbabwean citizens, whether local or in the diaspora.
The brand identity was developed after extensive in-country research across various demographics.
The core message was based on the concept of “register: verify : vote” with the relevant education around these three phases of civic education.
Q. How to position Volkswagen Polokwane as the go-to dealership in the region?
Over September 2021, we ran a social media campaign that used geo-targeting to ensure our campaign reached the desired target audiences in the different areas. We further defined our audience by interests (potential buyers) so that our campaign would rival the social real estate that our competitors were playing in.
The campaign generated over one million impressions ensuring that Volkswagen Polokwane was top of mind of all prospect consumers during the time.
Q. How to pivot to virtual engagements almost overnight, across a diverse and widely distributed audience?
With the advent of the pandemic, STANLIB Marketing engaged Quazar to assist with the handling and project management of their webinars, from start to finish.
Q. How do you use technology to ensure daily, fresh content aligned to your brand?
We redesigned the STANLIB.com website using WordPress. The use of Elementor enabled us to apply bespoke design principles within the framework. We also added dynamic database-driven content injected into the WordPress pages for funds, forms, and documents.
Q. How can advisers using DFM solutions access all their investment information in one place?
To address the needs of advisers using the DFM solution, we built an integrated digital portal that delivers advisers the detailed insight and support they need to advice their clients on their investment portfolios real-time and on demand, with comprehensive reporting.
Q. How to deliver a highly secure functional experience seamlessly?
As part of a brand refresh which we also delivered, client required a new website: secure, functional and seamlessly integrated into third party systems.
We designed the user journeys and brand experience, and built the site based on particularly technical client requirements.
Q. Client has a storyboard vision for their new website – how can we implement?
Client provided the copy based on a storyboard script as well as the user journeys for predefined sectors, as well as the site wire frame. Quazar brought the site to life through our creative execution and web build.