Q. How do you get Volkswagen Polokwane to be perceived as the go-to dealership for all prospect Volkswagen buyers in Polokwane and surrounding business catchment areas.
Process:
Over September 2021, we ran a social media campaign that used geo-targeting to ensure our campaign reached the desired target audiences in the different areas. We further defined our audience by interests (potential buyers) so that our campaign would rival the social real estate that our competitors were playing in.
Outcome:
The campaign generated over one million impressions ensuring that Volkswagen Polokwane was top of mind of all prospect consumers during the time.