Our Role

Our relationship with the Volkswagen Group South Africa spans all of their brands through our extensive work within the Volkswagen Academy.

We have worked with them on several projects from conceptualising, designing and implementing internal communications campaigns aimed at their dealer network, through to the creation and implementation of extensive countrywide training programs covering a wide range of audiences and topics including preowned vehicles, sales, aftersales, process training and in-dealer coaching. We discovered after-sales opportunities for the group, through our in-dealership research and recommendations. We conceptualised a design for their Training Academy prospectus across each brand and their chief internal sales document which outlines the Academy’s full offering to dealers. We worked with the brands on their product launches, filming their exciting and diverse training days on location and creating a series of unforgettable videos showcasing the brands new products.

We have:

- Defined their Training Academy identity, content creation and design of their Prospectus’ across all divisions in the organisation.

- Presented an extensive series of training workshops, coaching and mentoring for the Training Academy, focusing on sales manager and sales executive training in Audi-branded pre-owned dealerships.

- Conceptualised and designed an internal campaign for the Dealer Principals and filmed the Training days which takes place for all new vehicles. The production includes a full day track shoot and final edit.

WHO IS THE Volkswagen Group SA?

Established in 1946, Volkswagen Group South Africa is a wholly owned subsidiary of Volkswagen Aktiengessellschaft (VWAG) in Germany. It is the largest German investment in South Africa and is a major contributor to foreign direct investment, technology transfer and skills development. Volkswagen Group South Africa is located in Uitenhage, an industrial town some 35 km from Port Elizabeth in the Eastern Cape.

WHAT WE DID

Strategy | Brand | Design | Communication

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