Q. We are invested in a group of industrial companies and now we want to pull them into one unit with the view of building a leading black female owned industrials group. What should its brand be and what are our values?
Process:
Audit and research across all investee companies to determine the golden thread that attracted the investors initially.
Outcome:
Uniquely positioned black women owned industrial group with a strong set of values and a vision that clearly defines the impact they want to make in the market.