Q: How to bring client’s vision for their lubricant brand to life?


Torq wanted to create a brand which would stand out in the industry, not only in look and feel but in the professional product and service they deliver. This project saw us utilising all aspects of our unique Quazar process.


The project consisted of an audit and research, name development, brand identity development which extended to all stationery, external and internal signage and uniforms, product/label designs.

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