Our Role

In our partnership with Steeledale, we helped steer the executive committee and prospective shareholders through a sensitive acquisition involving several high-level stakeholders, including unions and government.

As their strategic partner, we have been able to help them navigate the process successfully, to the mutual benefit of all partners.

To reflect their new standing in the market and as a company, we created a new brand for them, carrying it through to the entire network of branches across three countries, from brand concept and design through to implementation in signage, marketing collateral, vehicles, website design and development, and innovative internal communications campaigns.

We’ve led their strategic planning and marketing efforts as they expand into new markets and product innovations, and look forward to seeing them through the next exciting phase of development.

Who is Steeledale?

A leader in the South African steel industry, established in the 1950s.

What we did

Strategy / Brand / Design / Communication / Website Development

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