Q. After change of ownership, how do you create a new brand which needed to reflect the new, positive direction?


We become the effective in-house marketing team for the company, and undertook an audit and research process on local and global competitors and benchmarks, working towards a major brand refresh in line with their vision and values. We worked with them to define their product range and created marketing and communication campaigns aimed at the distribution channels we identified.

Our work with SOS Oil included, among others:
– Development of strategic launch communication plan
– Implementation across all collateral including signage, product labelling, website build and evolution
– Marketing collateral


This evolution of the brand positioned S.O.S. Oil as leaders in the oil and lubricants market, and opened the door to greater things as they have been appointed an Authorised Total Distributor in South Africa. Quazar is proud to have played a part in this South African success story.

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