Quazar’s intensive audit and research process across all brands in the Mohinani Group resulted in strategic advice and implementation of: - Marketing strategy and communications plan, both internal and external - Product development plan - Dealer development program - Staff development program - External CSR campaign and management
Notable: In addition to Quazar’s extensive work with Polytank on developing their strategic sales and marketing objectives, we embarked on a CSR journey with Polytank, developing a countrywide recycling competition campaign aimed at school children.
The CSR campaign “Celebrating Our Past, Inspiring The Future” formed part of the Group’s 50th anniversary celebrations, and allowed the company to give back to their community, through education and exciting opportunities for young children. Social media formed a crucial part of this campaign, both in educating the youth of the importance of recycling for our environment and showcasing the environmental fairs and success of the school competition. We developed and implemented a messaging strategy across multiple social media platforms as well as developing impactful creative based around Eco-Man, the hero character we created to represent the campaign.The campaign reached thousands and directly educated over 4000 school children on the importance of recycling
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation.
Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.”
We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.
