We have played an integral part in the strategic development of the INN8 brand. After months of in-depth research to determine the brand strategy and name, we then rolled out the entire identity across all elements: print and digital.
Now, as their in-house marketing team we manage all internal and external campaigns, content creation across all mediums, event management, strategic business decisions and production.
Toggle through some of what we have done.
Q. We are launching a new investment platform to IFAs – what brand should we go to market as?
The client, a part of one of South Africa’s largest financial institutions, realised that it was not the investment platform of choice for independent financial advisers in South Africa. In an effort to address this valuable market and to future-proof their business, our client built a new investment platform that would better serve the IFA market. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process
We undertook a comprehensive global and local audit and research programme, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across three markets. We spoke to competitors, partners, and staff, and then we made a recommendation.
We created a new, independent brand focused only on serving the IFA – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8, a fintech investment platform brand with a purpose to “change the way investments are done in South Africa” and eventually evolving into “The Adviser’s Partner”.
We created the brand, developed its narrative and launched it into a very competitive market.
To this day, we’re still punching above our weight and getting above-industry average engagement across all our touch points.
