The International Republican Institute (IRI) was looking for a business to develop and action a communication strategy that would share with Zimbabweans election-related information in the build up to the country's 2018 election.
We were required to create and manage social media platforms as well as work with local media to effectively communicate our message. By liaising with all stakeholders and using in-house market research, we were able to ensure the messages communicated were factual and covered topics most
With expedience and efficacy, we deployed a rapid start-up campaign that evolved into three stages: Get Out and Vote!; Let's Keep the Peace!, and; You Can Do More!.