Q. How to position a niche player in the financial services market?


Quazar worked on the brand development for Finance Africa – we conducted an audit and research process, which saw us conducting KPI’s, doing a competitive and benchmark audit, environmental and collateral review, business and product strategy document review and client interviews,


The research set the scene for brand development and execution of the brand to primary elements. We also worked on a go-to-market strategy and plan and a social media plan.

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