Q. How to position a niche player in the financial services market?

Process:

Quazar worked on the brand development for Finance Africa – we conducted an audit and research process, which saw us conducting KPI’s, doing a competitive and benchmark audit, environmental and collateral review, business and product strategy document review and client interviews,

Outcome:

The research set the scene for brand development and execution of the brand to primary elements. We also worked on a go-to-market strategy and plan and a social media plan.

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