Q: How do you bring an internal publication to life both in print and digitally?
Process:
When a design overhaul for Edward Snell’s internal newsletter was required in 2016, we set out to create a new magazine format to be enjoyed by all staff and dealers. We shot new product images and engaged with brand managers to gain clear directive for each brand section within the magazine. As a result, we created an exciting new visual and language style that would keep readers engaged.
Outcome:
The outcome was an ecstatic client as well as each brand ambassador really seeing and feeling their brand come alive. The internal vibe and cohesion was invaluable.