When a design overhaul for Edward Snell's internal newsletter was required in 2016, we set out to create a new magazine format to be enjoyed by all staff and dealers. We shot new product images and engaged with brand managers to gain clear directive for each brand section within the magazine. As a result, we created an exciting new visual and language style that would keep readers engaged.
Who is Edward Snell?
Edward Snell & Co. (PTY) LTD was founded in 1848, and is presently the largest privately owned wine and spirits merchant in South Africa.