Q. How to refresh an established, well-loved financial services brand?


Quazar worked on the primary brand development and execution to primary elements. We worked on the proposition narrative where we defined the proposition and target market definition. Alongside this we worked on the website design and development of the user journeys and wireframes. Quazar also worked on the go-to-market strategy and plan. We conducted a Vision and Values workshop in the UK with Senior executives.


The interactive sessions resulted in collectively defining Credo’s vision and values, and reinvented the brand, executing through all their channels and elements. 

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