Our relationship with Chapel Hill Denham has grown from strength to strength, and we’ve been with them every step of the way as they realise their vision of becoming a leading force in the West African financial landscape.
It began in 2003 when we first conceptualised and developed their initial brand, creating their brand architecture and bringing it alive for the first time.
Since then, we have worked with Chapel Hill to develop and launch a multitude of their funds, including the first women-focused fund in Nigeria which raised $20 million on launch.
In 2015, we lead an extensive brand refresh to better reflect the company’s growth and direction as they ventured to discover new markets and countries.
In both the initial brand launch and refresh, we conceptualised and implemented all collateral including campaign materials, advertising, printed collateral and more.
The refresh included a website redesign following extensive engagement with the team to develop an in-depth understanding of their processes and technological environment. This allowed us to deliver a new, highly user-friendly and functional website. Their website has subsequently been updated and what is currently live is not our work.
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation.
Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.”
We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.
