Q. How do you create a brand for a community development to appeal to young professionals?

Process:

GHL Ghana Homeloans, a longstanding client of Quazar, wished to launch a new community housing development  in Appolonia City, Ghana. The development  offered 1 and 2 bedroom (expandable to 3) multi-functional, modern homes for young professionals and growing families. Quazar developed the identity, extended to all stationery, billboards, signage, social media strategy, creative and communications, as well as conceptualised an internal campaign for GHL staff, and external advertising campaign to the public. 

Outcome:

The successful external campaign resulted in 94% of the properties being reserved within the first few months of launch.

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