Poly Tank

Q. How to reverse a falling market share for this one-time monopolist in manufacture and supply of Roto moulded water tanks in Ghana?


We assessed the business from manufacturing to supply to distribution to highlight areas for immediate wins and for long-term market penetration. We tied manufacturing to sales rates to reduce stock holding of slow selling products and created offers for slow moving items to provide liquidity. Created a complete dealer agreement to leverage on the existing countrywide distribution network to ensure brand standards were raised and stock held/impressed at retailers rather than centrally with the manufacturer. Focused communications around ‘make sure it’s a Polytank’ given that Polytank is a category definer.


Relaunched Polytank as the premier supplier of water tanks in Ghana and re-focused the relationship between retailers and Manufacturer for the common benefit of both.

Ubora Group

Q. We are invested in a group of industrial companies and now we want to pull them into one unit with the view of building a leading black female owned industrials group. What should its brand be and what are our values?


Audit and research across all investee companies to determine the golden thread that attracted the investors initially.


Uniquely positioned black women owned industrial group with a strong set of values and a vision that clearly defines the impact they want to make in the market.


Q. We have been awarded a Free Trade Zone licence… what now?

Our client NAHCO had been awarded one of the first licences to operate within the free trade zone in Nigeria. At this point they were unclear as to what key services they could offer that would differentiate them in the market, or how best to leverage the opportunity. They also needed a strategy and a vehicle in which to go to market.


Global audit and research. Competitors benchmarks African and global trade trends. Macro-economic trends.

We identified key opportunities and developed a weighted risk opportunity model for the client to determine the short / medium and long term financially viable opportunities.


Strategic positioning for differentiation in the Nigerian market as well as definition of service and value proposition

Created designed and developed the NFZ brand and built out their market proposition


Q. How do you use technology to ensure daily, fresh content that’s aligned to your brand?


We redesigned the STANLIB.com website using WordPress. The use of Elementor enabled us to apply bespoke design principles within the framework. We also added dynamic database-driven content injected into the WordPress pages for funds, forms, and documents.


STANLIB have a website that they can update themselves using WordPress’ CMS.
The next version of the website is imminent.


We have played an integral part in the strategic development of the INN8 brand. After months of in-depth research to determine the brand strategy and name, we then rolled out the entire identity across all elements: print and digital. 

Now, as their in-house marketing team we manage all internal and external campaigns, content creation across all mediums, event management, strategic business decisions and production.

Toggle through some of what we have done.

Q. We are launching a new investment platform to IFAs – what brand should we go to market as?

The client, a part of one of South Africa’s largest financial institutions, realised that it was not the investment platform of choice for independent financial advisers in South Africa. In an effort to address this valuable market and to future-proof their business, our client built a new investment platform that would better serve the IFA market. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly. 


We undertook a comprehensive global and local audit and research programme, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across three markets. We spoke to competitors, partners, and staff, and then we made a recommendation.

We created a new, independent brand focused only on serving the IFA – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.


INN8, a fintech investment platform brand with a purpose to “change the way investments are done in South Africa” and eventually evolving into “The Adviser’s Partner”.

We created the brand, developed its narrative and launched it into a very competitive market. 

To this day, we’re still punching above our weight and getting above-industry average engagement across all our touch points.


Q. How to create a brand for a mining project that will lead to funding opportunities?


Client was launching an entirely new mining project and needed a brand that would capture the imagination of investors and open the doors to funding opportunities. Quazar embarked on a brand development exercise which involved and audit and research phase and logo and primary identity development which was extended to all stationery and marketing collateral as well as website design and development.


A successful brand launch leading to further funding opportunities for the client. 

Bijou Homes

Q. How do you create a brand for a community development to appeal to young professionals?


GHL Ghana Homeloans, a longstanding client of Quazar, wished to launch a new community housing development  in Appolonia City, Ghana. The development  offered 1 and 2 bedroom (expandable to 3) multi-functional, modern homes for young professionals and growing families. Quazar developed the identity, extended to all stationery, billboards, signage, social media strategy, creative and communications, as well as conceptualised an internal campaign for GHL staff, and external advertising campaign to the public. 


The successful external campaign resulted in 94% of the properties being reserved within the first few months of launch.


Q. How do we deliver trusted voter education messaging to Zimbabwe’s citizens?

The Go Zim campaign was devised to provide a core, trustworthy source of voter education messaging for Zimbabwean citizens, whether local or in the diaspora. 

Voters face several challenges in exercising their civic right to vote which the campaign aimed to address.


The brand identity was developed after extensive in-country research across various demographics, looking at multiple iterations of the brand identity: Go Zim was the preferred identity. 

The core message was based on the concept of “register: verify : vote” with the relevant education around these three phases of civic education. We focused on 3 main audience demographics for the duration of the campaign, namely women, youth and the diaspora, with adapted messaging for each sector.


Despite our focused attention on these groups, the majority of engagement on social media in particular, still came from men. This is likely reflective of the situation on the ground, where more men than women have access to social media, as well as prevailing cultural considerations which affect women’s participation in the political sphere. 

Digital engagement online was bolstered by several in person activations among the diaspora community in SA, which ultimately reached over 800 individuals. Social media proved to be the winning engagement channel:

Facebook: +2 million impressions

Twitter: +500k impressions

Radio ads ran throughout the duration of the campaign, garnering 14 million impressions. 

Torq Lubricants

Q: How to bring client’s vision for their lubricant brand to life?


Torq wanted to create a brand which would stand out in the industry, not only in look and feel but in the professional product and service they deliver. This project saw us utilising all aspects of our unique Quazar process.


The project consisted of an audit and research, name development, brand identity development which extended to all stationery, external and internal signage and uniforms, product/label designs.


Our Role

We worked on a strategic level to find ways to market the project and get the desired funding required. This was followed by a brand development that extended to all stationery, as well as website design and development.

Conceptualised an internal campaign based around creating awareness of their values.

Who is Besaans?

Besaans has been manufacturing quality cast iron products for the industry since 1946.

What we did

Strategy / Brand / Design / Communication / Website Development