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UNITED KINGDOM

71-75 Shelton Street​, Covent Garden,​ London​, WC2H 9JQ

CAPE TOWN


3 Carr Hill Rd,
Wynberg

JOHANNESBERG


Monte Circle, 20 Montecasino Boulevard, Block B, Ground Floor, Fourways

NIGERIA

4 ED Building, 47 Marina Drive, Lagos,
Nigeria
GHANA

c/o Cyrus Business Advisory Kelanie House, 14 Awule Nfeni Link, Dzorwulu PMB CT 179, Cantonments Accra, Ghana
INN8 white
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process 
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation. Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.” We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.
View INN8 Work.