Why Design Matters

Design is very important in today’s world from designing the correct rulebook to your basic marketing campaign. Maveshan Chetty writes about why design matters in your business, whether small or big.

As a versatile designer and animator, I work with various brands within Quazar to create visually appealing designs that attract the intended audience.  

Design is one of the most powerful mediums for communication in today’s digital world and affects how we interact with and understand brands. However, design matters not only to the one that wields the creative but to non-designers learning to “see” through the lens of design is one of the most useful tools for customers. 

The main point is to be a good designer, you have to understand how things work. You have to understand the nature of what you’re building, how what you’re building is perceived, and how you can use your tools to make your vision happen. Otherwise, you aren’t designing

When you see any product to buy, you’ll immediately make a judgment on whether this brand is for you. “Do the colors look good for me? Is it my style?” That’s where I come in in the digital space to ensure the judgment is sound and the look and feel are in line with the brand.

A flyer design can inform local audiences about an upcoming workshop. An attractive email series can upsell new services to current customers. A well-crafted sales page can effectively announce your new product release. 

If you’re in a business, you’re in the business of graphic design. 

INN8 white
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation. Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.” We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.