Why Design Matters
Design is very important in today’s world from designing the correct rulebook to your basic marketing campaign. Maveshan Chetty writes about why design matters in your business, whether small or big.
As a versatile designer and animator, I work with various brands within Quazar to create visually appealing designs that attract the intended audience.
Design is one of the most powerful mediums for communication in today’s digital world and affects how we interact with and understand brands. However, design matters not only to the one that wields the creative but to non-designers learning to “see” through the lens of design is one of the most useful tools for customers.
The main point is to be a good designer, you have to understand how things work. You have to understand the nature of what you’re building, how what you’re building is perceived, and how you can use your tools to make your vision happen. Otherwise, you aren’t designing.
When you see any product to buy, you’ll immediately make a judgment on whether this brand is for you. “Do the colors look good for me? Is it my style?” That’s where I come in in the digital space to ensure the judgment is sound and the look and feel are in line with the brand.
A flyer design can inform local audiences about an upcoming workshop. An attractive email series can upsell new services to current customers. A well-crafted sales page can effectively announce your new product release.
If you’re in a business, you’re in the business of graphic design.
