Paul Cape: Operations Director

When the creatives are working, Paul comes in with his operational skills.

What do you do at Quazar? 
I am the sanity among the mayhem you get associated with in a bucket full of creative people. It is truly amazing what comes out of this business, especially the quality. There are unfortunately boring things to be done, so they fall to me, but occasionally I get to go and run dealerships. 

What is your favorite thing about your career? 
Always finding something new and having a go. Never being scared to venture into the unknown, like leaving a great career in the UK, diving into South Africa (Vereeniging to be precise, and yes, my Afrikaans is non-existent), creating employment for 100’s of people, and giving back as much as possible to the people who work and have worked with me seeing them grow. 

Where did you originally come from, and where do you stay now? 
I am a nomad. My father was in the Royal Air Force, so we traveled quite a bit between the UK, Germany, and Holland. No regrets; it was a great life to be able to experience those different cultures at a young age, and moving so often teaches you to make friends or acquaintances wherever you go. Where do I come from? Just here, wherever Leeanne and Zac are, and right now that is Cape Town, and it is stunning. 

If you could live anywhere, where would it be? 
I love Cape Town, but France and Italy are a big draw for me. The French and the Italians know that life is for living, and work should come second. I like the warm, and Leeanne likes the cold, so somewhere a mix of the two would be great. I have come to love outdoor living, so whatever comes next, we need to be able to get outside—and play golf. 

What is your favorite vacation? 
I love skiing, but you have to make a real plan to go skiing from South Africa. Here I like the sea, and Plett is pretty good and driveable. 

What would you change about yourself if you could? 
How can you change perfection? Ha Ha. Something for Leeanne to answer, she would say: “Stop bottling everything up like an Englishman.” 

What motivates you to work hard? 
Getting stuff done, achieving things, and seeing others’ successes are all important. 

Who is your hero? 
Briley, ask me tomorrow, and it will be different. Last year in Polokwane, it was Machiavelli—don’t gasp—and I read The Prince, which helped me take control of a potentially destructive assignment. I love history and am reading the Hilary Mantel books about Thomas Cromwell, and he was amazing, if not dangerous. People who defy the odds and stand up to bullies are big for me, so Gandhi is right up there. 

What is your proudest accomplishment? 
I always think others have achieved so much and I have done nothing, but as I look back, I have done much to be proud of, mostly in work: building Streamline, taking SMART Insurance to the UK and making that a success, building Quazar and Quazar Auto, and all that training we did. On a personal level, it was not taking other people’s opinions into account as a 20-year-old and pushing my way in the door of five county cricket clubs in the UK to get trials, and even after four rejected me, persevering to the fivethwho made a plan for me. That leads to my only regret: not taking it. 

What is your favorite book to read? 
I love to read; I always have two or three on the go at any time. I struggle with pulp fiction but really like historical drama, so Hilary Mantel and Bernard Cornwall I read lots of esoteric books and often fall back to Think and Grow Rich by Napoleon Hill and The Happy Pocket Full of Money by David Gikandi; his way of explaining quantum physics was awesome, oh, and you can download it for free (so, I bought a copy to help the guy out). OK, in terms of fiction, the best book I have ever read is Catch-22 by Joseph Heller. 

Who is your favorite author? 
Oops, I think I answered this above, and to name one would be tough. 

What makes you laugh the most? 
British humour although it is always “of its timeays “of its time,” so things like The Young Ones had us in stitches in the early 80’s but are tough to watch now, and some stuff stands the test of time like Black Adder. Stand-up is great live. I tell you what is not funny: schadenfreude. Laughing at other people’s misfortunes makes my skin crawl. Clever use of language and the slightly irreverent like George Carlin make me laugh. 

If you could choose to do anything for a day, what would it be? 
Right now I like golf; I’m not good at it but I like it, but a day out with Leeanne that involves a wine farm and good food is a great day for me. 

What is your favorite game or sport to watch and play? 
Oh man, tough one, but I love cricket. I played until I was 38, still have my kit, and would love to play again, but it takes so much time, and there are just not enough clubs in South Africa. I watch rugby and football as well, as long as England is playing. I play golf, but I might have mentioned that already. 

What would you sing at Karaoke Night? 
In mime! 

If you could only eat one meal for the rest of your life, what would it be? 
Sushi is at Willoughbys only. 

INN8 white
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process 
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation. Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.” We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.