Alexa Raad: Social Media Executive

When Alexa is not setting the office vibe, she is setting the trends on social. A keen volunteer and our go-to for everything social, it’s true when they say dynamite comes in small packages.

What do you do at Quazar? 

I am the Social Media Executive. Tech-savvy to being on the socials and the greatest excuse to be on TikTok during work.  

What is your favourite thing about your career? 
Being creative and seeing my ideas come to life. I enjoy chatting to others creating ideas. 

Where do you originally come from and where do you stay now? 
Born and raised Capetonian. Born in the northern suburbs, I would say I’m the only English person residing in Brackenfell. With my 3 cats.  

If you could live anywhere, where would it be? 
Anywhere by the beach to have 5pm cocktails by the ocean, a quick dive or surf. 

What is your favourite vacation? 
A mixture of travelling, taking photos and spending time with friends.  

What would you change about yourself if you could? 
To not overthink. 

What motivates you to work hard? 
Seeing my final work, working with great colleagues and having a great work-life balance. 

Who is your hero? 
I don’t really have one but I admire people who have an impact on the world ethically.  

What is your proudest accomplishment? 
Completing my degree in Events Management, I did a complete 180 by going into another industry where I gained experience and insights by applying myself and learning as I go.  

What is your favourite book to read? 
I wish I could say I’m an avid reader but anything or anything History related. I enjoy knowing what has happened and how we got to where we are today. And I enjoy being THAT person at a party with weird facts. 

Who is your favourite author? 
Again, above answer. Autobiographies and biographies.  

What makes you laugh the most?  
Wittiness and the occasional one-liner. A dad joke can never go wrong either. Also, my comfort show – How I Met Your Mother. 

If you could choose to do anything for a day, what would it be?  

That’s easy! Wake up cuddling my cats, a quick dive in the ocean to a healthy brekkie with a large cappuccino (don’t forget the almond milk). See my friends at a wine farm with a few glasses, taking photos for the gram and ending off watching the sunset while watching live bands. Can you just picture it?  

What is your favourite game or sport to watch and play? 
Rugga! I wouldn’t watch it alone but the gees gets me going!  

What would you sing at Karaoke night? 
Taylor Swift, sue me.  

If you could only eat one meal for the rest of your life, what would it be? 
Nachos! Poke bowls! Too many options!  

 

 

 

INN8 white
The client, part of South Africa’s largest financial institution, realised that it was not a platform destination of choice for the IFA market in SA. In an effort to address this valuable market and to futureproof their business they undertook to build a new investment platform. With this platform they needed to gain clarity and certainty on the appropriate brand and positioning to penetrate a highly competitive market and grow market share quickly.
Process 
We undertook a comprehensive global and local audit and research program, talking to current users of the brand as well as the target market IFAs. We looked at global trends and analysed behaviour across 3 markets. We spoke to competitors, partners and staff and then we made a recommendation. Created a new independent brand focused only on the IFA. Becoming the one thing an IFA really needed – a partner in their corner with no agenda other than to enable and facilitate their growth which would ultimately result in the platform growth.
Outcome
INN8 a fintech investment platform brand “Changing the way investments are done in South Africa by becoming “The Adviser’s Partner.” We created the brand and developed its narrative and we launched it into a very tough closed market. To this day, we’re still punching above our weight and getting above industry average engagement across all our touch points.