Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

At last! It’s alive!

It’s been a long time coming but our new site is finally ready. 2015 has been a busy – sometimes crazy – year, and our priority has always been our clients. It’s been difficult to find the head space and time to sit down and think of our own needs. The cobbler’s children have no shoes, and all that. But here we are at last! As well as giving us a fresh new look for the new year, it’s been great to look back at some of the work we’ve done recently – a timely reminder of the great work we

December 17, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy, Technology , , ,

Artjamming the Quazar way

2015 has been a busy, productive and sometimes crazy year. What better way to recharge the team’s batteries and refresh the creative spark than a session of inspirational Artjamming? We visited the studio at the V&A Waterfront and spent the morning creating a beautiful Quazar-inspired work of art for our office wall. Even those of us who are not particularly arty had a great time letting off some steam and channelling our inner preschooler. Seeing the team out of their comfort zones was a great way to spend a Monday! Kris – Creative Director  

December 8, 2015 No Comments Tracy Engelbrecht News , , ,

Quazar & Audi SA

Quazar are about to undertake Management Development Training for Audi South Africa, covering the Used Car Department. As part of the process, Quazar Human Capital Managing Director, Paul Cape, spent 5 days at Audi AG in Ingolstadt understanding the objectives and contributing to the content development for a programme that is running worldwide. During the visit, time was taken out to visit the production line and get an appreciation for the complexity and precision of manufacture that goes into making every Audi product. Interestingly, across the worldwide Audi production facilities the employees put forward 45,000 improvement suggestions of which an

October 3, 2015 No Comments Paul Cape People , , , , , ,

Selling vs buying

A New Paradigm We have spent a lifetime creating professional sales people schooled in the vagaries of the art of selling, in the belief that customers are ignorant of selling techniques. Perhaps the time has come for a re-think. Prompted by the Ted Talks of Sir Ken Robinson and his approach to education, I for one am re-thinking our approach to selling and approaching it from a perspective of buying. Today’s buyers are educated and exposed to a greater volume and a faster delivery of information from tomes to twitter – respect it. As influencers of retail experience we now

Working with the giants of Africa

In Africa we have true visionaries changing the landscape that is Nigeria. A world-class lifestyle destination, Asokoro Island is located among undulating hills in Abuja’s most exclusive district. Combining panoramic views of the area’s lush and biodiverse landscape, with unparalleled residential and recreational facilities, it offers residents and visitors alike a unique perspective on Nigerian living. Asokoro Island is a unique integrated development that will feature its eco-friendly credentials ideal for business, private and diplomatic residence and for work, play and leisure. Even the Giants of Africa agree: Aliko Dangote, Africa’s wealthiest man, recently stated that Asokoro Island is “world

October 3, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy , , , , , , ,

The price of poor advertising

You are a major South African brand. You have weekly retail placements placed in local and major press distributions. Almost every South African consumer has probably either shopped in your store or has at the very least been exposed to your brand. Weekly specials are something to behold. The range of products is immense. The annual turnover must be astounding. Then you go and listen to either a marketing manager or business development person who has been smoking their socks. They convince you to produce a TV ad which should be aired post prime time at night, promoting limited product

October 3, 2015 No Comments Kris Giles Brand , , , ,

A wise man once said…

“With enough time and money, you can do anything”. So when we’re asked – can you do X? The answer is always pretty much YES. Barring restrictions imposed by the laws of physics (which we’ve been known to try and bend) – yes, yes we can. The best part of working in tech is that first moment when you’re asked for something new, your eyes glaze over for a sec as you ponder possibilities. This can be disconcerting to others in the room as they worry you’ve had some sort of episode. Actually, the wheels are frantically turning and you’re

October 3, 2015 No Comments Tracy Engelbrecht Technology , , , ,

12 things tech

Coming from a working background unrelated to technology, there are some things I’ve learned – about users and developers – that I didn’t realise I knew until I started writing this. When developing a solution – nobody is as interested in the inner workings of it as you are. I’m sorry, it’s just a fact. Users assume it works – otherwise you wouldn’t give it to them to use, right? But they don’t care how it works. Despite the old saying – “garbage in, garbage out”, sometimes it *is* the system’s fault and not the user. Yup, I said it.

October 3, 2015 No Comments Tracy Engelbrecht Technology , , ,

12 things on brand

Sometimes out of the box wastes money – don’t do it just because its out of the box. Understand the value:  the “why” of your product – if you express that your market will get you and stay with you. Sometimes your market isn’t who you think it is – allow your customers to teach you about your own value. Learn to Listen! Packaging is everything! The strategy is critical but make sure you implement the strategy. Most often the strategy and implementation have no relation and you wonder why you failed! We live in an age of information overload

October 3, 2015 No Comments Leeanne Cape Brand , , ,