2017 – The year we do something with what we have become!

2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature of elections: Putin: Several amazing global talents died last year.  WOW – what an amazing world we live in – full of surprises and never a dull moment! 2017 is definitely the year that we as a people begin to “ Reap what we sow”.  Who knows what adventure lies ahead?Rather than expecting the worst, we as a team have decided we are going to Aspire to the higher ideals of humanity and believe in the essential goodness of all people. What’s the

Client Focus: Mohinani 50th Anniversary Campaign

Celebrating Our Past, Inspiring The Future Quazar’s clients are special – today we highlight a project that we’re particularly proud of. The Mohinani Group has a long and prominent history in Ghana: as a group, they have brought several global brands into Ghana such as KFC, LG and their PolyTank brand – a household name in Ghana. Mohinani is celebrating 50 years in Ghana in 2016, and we as Quazar were very excited to be engaged to conceptualise and implement the campaign for the group. Our involvement spanned the lifecycle of the campaign from conceptualising the initial idea and creative,

October 14, 2016 No Comments Gugu Ntombela News , , , ,

Ghana Economic Forum 2016

Quazar is proud to have played a strategic role in this year’s Ghana Economic Forum 2016, taking place 17-18 August in Accra, Ghana. This year’s theme is “The Ghanaian Owned Economy: Setting the Agenda for Achieving it”. The Forum brings together industry and thought leaders across civil society and business to discuss key issues affecting the Ghanaian economy. The objective is to devise solutions to overcome the challenges facing Ghana’s economy, towards achieving the country’s economic goals. The vision of the GEF is to set the agenda for Ghana’s economic prosperity – providing a platform for the best minds of

Agencies as true strategic partners

No –  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency Model. In fact, it’s probably a return to the past. This “new breed of agency” may not be so “new” after all. I’m looking back at the days when agencies were responsible for strategic thinking, playing a major role in forming and shaping a market, defining distribution channels, and for innovative thinking around how we grow our clients’ business. Not just delivering on a marketing brief. Back to a time when agencies were strategic partners with business at a board level– and more than

Quazar Automotive Case Study #1

This is our first Quazar Automotive Case Study – we’ll be sharing more throughout the year. The Brief In 2012, after discussions with the Franchise Executive of a leading automotive company, we embarked on a programme to find the opportunities that existed in the Service Department. The brand has 9 dealerships in South Africa and 1 in Botswana. The brief was to increase the profitability of the Service Department and relieve some of the pressure on the existing staff. Previous research revealed that there was potentially about R1.5m additional profit to be taken from the Service Department, with no additional personnel or

4 ways to change your dealership today

Automotive dealerships wanting to make a real and sustainable change to their business and profit need to start with the basics. For Dealer Principals, that means looking at themselves first. Paul’s Top Tips for DP’s Question everything Keep asking “Why”. Why do we do this in a particular way? What is the benefit? What if we tried something different? What are the issues holding us back from making these changes? Very often, it’s simply because “That’s the way we’ve always done it” The right people in the right place Help your team members to find their niche. Every person in the

Paul Cape: Quazar’s People Person

Paul Cape heads up Quazar’s Human Capital team, leading the way in mentoring and coaching our clients, and is the brains behind our automotive work. Paul’s love of all things fast and noisy started in childhood. Living in Germany, with a father in the air force, he was exposed to speed and German engineering from a young age. After university an ad caught his eye for Porsche salespeople, and he was swayed by the idea of a Porsche company car! The energy to overcome challenges The bug bit – “The industry is addictive”, he says. Having worked with premium brands

Missed opportunities in automotive Aftersales?

Since 2008, the new car market in South Africa has been experiencing declining sales in passenger cars and light commercial vehicles. New entrants into the market have also eroded market share for the established manufacturers. Research into automotive aftersales at the time revealed that on average, R1.9m of profit was ‘lost’ in the Service Department alone. Quazar began looking at ways to improve sales and profitability in both Used Cars and Aftersales. In 2012, we identified a small sample of dealerships from a leading automotive brand, and implemented a 7-month programme designed to provide each dealership with their own strategy and implementation plan, reflecting their unique market, resources and capabilities. 53% increase in service nett profitability A year into the

Nothing about us, without us

Celebrating Youth Day doesn’t mean much unless we actually start listening to what young people are telling us. I had a chat with Zuko Mhlakaza-Mnukwa, a 24 year old youth leader in Driftsands who has been working for a number of years to create change in his community. With no funding or outside help, Zuko leads a grassroots youth organisation called Driftsands Youth In Action. He has mobilised his peers in creating youth events, celebrating the women of his community and showing young people how to be leaders in their own lives. He’s led the way in combating homophobia and attending

Youth of 2016 – I see you

We honour the sacrifices made by the youth of 1976. The energy and urgency of youth is almost always the impetus that creates great change. Look at our changing world, see who is out there on the front lines, pushing for better – for different.  Today, more than ever, young people are fighting their way out of the neatly labelled boxes the world wants to put them in. They don’t want to be talked at or sold to. They want the chance to be their authentic selves, to have their experiences reflected and valued in the world. To feel heard and understood.

June 13, 2016 No Comments Tracy Engelbrecht News , , , ,