Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Financial Services in Africa : Our Journey

Quazar’s African Journey Quazar has long-standing relationships with financial services clients in Africa, working with them on diverse projects from identity creation right through to major strategic, financial and operational initiatives. We are proud of our ability to roll up our sleeves and become involved in all aspects of the business, offering expertise, skills and insights to every corner of our clients’ business. We understand Africa and her people, and how to make African business work. One of these diverse and multi-faceted projects was with a major Ghanaian financial institution, where we were called upon to develop an entirely new brand strategy in 6