Quazar Automotive Case Study #1

This is our first Quazar Automotive Case Study – we’ll be sharing more throughout the year. The Brief In 2012, after discussions with the Franchise Executive of a leading automotive company, we embarked on a programme to find the opportunities that existed in the Service Department. The brand has 9 dealerships in South Africa and 1 in Botswana. The brief was to increase the profitability of the Service Department and relieve some of the pressure on the existing staff. Previous research revealed that there was potentially about R1.5m additional profit to be taken from the Service Department, with no additional personnel or

4 ways to change your dealership today

Automotive dealerships wanting to make a real and sustainable change to their business and profit need to start with the basics. For Dealer Principals, that means looking at themselves first. Paul’s Top Tips for DP’s Question everything Keep asking “Why”. Why do we do this in a particular way? What is the benefit? What if we tried something different? What are the issues holding us back from making these changes? Very often, it’s simply because “That’s the way we’ve always done it” The right people in the right place Help your team members to find their niche. Every person in the

Paul Cape: Quazar’s People Person

Paul Cape heads up Quazar’s Human Capital team, leading the way in mentoring and coaching our clients, and is the brains behind our automotive work. Paul’s love of all things fast and noisy started in childhood. Living in Germany, with a father in the air force, he was exposed to speed and German engineering from a young age. After university an ad caught his eye for Porsche salespeople, and he was swayed by the idea of a Porsche company car! The energy to overcome challenges The bug bit – “The industry is addictive”, he says. Having worked with premium brands

Missed opportunities in automotive Aftersales?

Since 2008, the new car market in South Africa has been experiencing declining sales in passenger cars and light commercial vehicles. New entrants into the market have also eroded market share for the established manufacturers. Research into automotive aftersales at the time revealed that on average, R1.9m of profit was ‘lost’ in the Service Department alone. Quazar began looking at ways to improve sales and profitability in both Used Cars and Aftersales. In 2012, we identified a small sample of dealerships from a leading automotive brand, and implemented a 7-month programme designed to provide each dealership with their own strategy and implementation plan, reflecting their unique market, resources and capabilities. 53% increase in service nett profitability A year into the

Declining New Car Sales – The Opportunity

In the Cape Times this morning, Roy Cokayne’s report on another double digit decline in New Car sales brings home the opportunity that exists in Used Cars and After Sales. We really don’t want to panic about recession due to just one element of Franchised Dealer profitability, but rather see where the opportunity exists. There is still an appetite for consumers to change their cars and whilst they may not be buying new, they are buying used, and in some cases nearly new. A few years ago, 72-month finance was introduced by the finance companies, as a way to keep their

Expanding Your Business In Africa?

Africa is not a country. Our continent is vast and diverse, from Cape Town to Cairo, Marrakesh to Maputo, we enjoy an incredible array of culture, tradition and language. When it comes to expanding your business into Africa, these factors should be considered. One size really does not fit all. Our 14 years of building business in Africa has taught us that the message, mechanics and even the imagery used across different markets need to be tailored specifically for the country, if your brand is to succeed. Your customers in Nigeria have different practical and even subconscious needs to those

Quazar & Audi SA

Quazar are about to undertake Management Development Training for Audi South Africa, covering the Used Car Department. As part of the process, Quazar Human Capital Managing Director, Paul Cape, spent 5 days at Audi AG in Ingolstadt understanding the objectives and contributing to the content development for a programme that is running worldwide. During the visit, time was taken out to visit the production line and get an appreciation for the complexity and precision of manufacture that goes into making every Audi product. Interestingly, across the worldwide Audi production facilities the employees put forward 45,000 improvement suggestions of which an

October 3, 2015 No Comments Paul Cape People , , , , , ,

Selling vs buying

A New Paradigm We have spent a lifetime creating professional sales people schooled in the vagaries of the art of selling, in the belief that customers are ignorant of selling techniques. Perhaps the time has come for a re-think. Prompted by the Ted Talks of Sir Ken Robinson and his approach to education, I for one am re-thinking our approach to selling and approaching it from a perspective of buying. Today’s buyers are educated and exposed to a greater volume and a faster delivery of information from tomes to twitter – respect it. As influencers of retail experience we now

Motivated by money?

We operate in a worldwide Capitalist paradigm that looks unlikely to be shifted to Communism anytime soon (much to Karl Marx’s chagrin) and in this paradigm we believe that everyone is motivated my money. This is particularly true of sales incentives and financial target based bonuses but we are all operating in this paradigm and I guess that 95% of us are not actually motivated by the money alone. We value so much more in our employ that we group together to call ‘job satisfaction’.  “Men and women want to do a good job, and if they are provided the

October 3, 2015 No Comments Paul Cape People , , , , , ,

Engage Your People

Your business is only as good as your people. Engage your people and your business will grow. At Quazar, our human capital team has a very narrow focus. Your people. We derive our greatest joy from helping you build your team. We love nothing more than taking your vision and weaving it into the very fabric of your team.   We engage, we communicate, we develop workplace skills and mentor your senior executives as leaders in their own right. We evolve your team with targeted coaching programs, teaching them new skills where they need them, making connections for them where