Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Taking Africa to the world: Building a Free Trade Zone

Taking Africa to the world Our clients are often leading the charge in African development, and we are always excited to play our part in the continent’s success. Quazar was engaged to build the first Airport Free Trade Zone in Nigeria, shortly after they acquired their license. We facilitated a 3 day workshop with all stakeholders including financial partners and others, to plan the roadmap for development of the FTZ. We provided insight into what needed to be delivered and considered along the way. We were involved in the strategic development of the client’s value proposition, the development of their products and

Working with the giants of Africa

In Africa we have true visionaries changing the landscape that is Nigeria. A world-class lifestyle destination, Asokoro Island is located among undulating hills in Abuja’s most exclusive district. Combining panoramic views of the area’s lush and biodiverse landscape, with unparalleled residential and recreational facilities, it offers residents and visitors alike a unique perspective on Nigerian living. Asokoro Island is a unique integrated development that will feature its eco-friendly credentials ideal for business, private and diplomatic residence and for work, play and leisure. Even the Giants of Africa agree: Aliko Dangote, Africa’s wealthiest man, recently stated that Asokoro Island is “world

October 3, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy , , , , , , ,

Asokoro Island – the jewel of Abuja

It has been an amazing journey so far for the team at Asokoro Island. Providing a prestige lifestyle and combined use facility of the highest calibre in the heart of Africa – Abuja – was the vision of the Chairman, Suleiman Yahyah. This vision has come to life with the help of quality designers and architects, culminating in a successful “soft launch”, which produced 47 commitments to phase 1 in one evening. The future is bright! Quazar has had the pleasure of being involved with this project, helping to develop this vision and a set of values for the team

October 3, 2015 No Comments Tracy Engelbrecht News, People , , , , , , ,

Building a vision for a Nigerian first

Nahco Airport Free Trade Zone is  a first for Nigeria: a groundbreaking trade concept set to stimulate business growth and economic development in the region. Quazar has been involved with this revolutionary project from the early days, most recently developing a Vision and a set of Values to help guide the team and the process as the business takes shape. A full board meeting and strategic session was recently hosted by Quazar in Cape Town; the beautiful surroundings helping to inspire creative, forward-thinking discussion. The extended Nigerian team and professionals from IDI in Ireland (experts in successful Free Trade Zone development)

February 23, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy , , , , , ,

Asokoro Island Breaks Ground

An auspicious day for one of our favourite clients! Ground has officially been broken on the Asokoro Island project. The formal handover took place onsite on 4 November, attended by Asokoro Island directors, management and staff. Also present at the proceedings were luminaries from across the spectrum including VIP’s from local government, the commercial banking sector and members of the press. The Chairman, Suleiman Yahyah (OON) spoke on his vision for Asokoro Island and what this prestigious development will mean to the international investor market and most especially to the people of Nigeria. Following press interviews, the Chairman made the formal handover

February 23, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy , , , , , ,