Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Quazar & Audi SA

Quazar are about to undertake Management Development Training for Audi South Africa, covering the Used Car Department. As part of the process, Quazar Human Capital Managing Director, Paul Cape, spent 5 days at Audi AG in Ingolstadt understanding the objectives and contributing to the content development for a programme that is running worldwide. During the visit, time was taken out to visit the production line and get an appreciation for the complexity and precision of manufacture that goes into making every Audi product. Interestingly, across the worldwide Audi production facilities the employees put forward 45,000 improvement suggestions of which an

October 3, 2015 No Comments Paul Cape People , , , , , ,

Selling vs buying

A New Paradigm We have spent a lifetime creating professional sales people schooled in the vagaries of the art of selling, in the belief that customers are ignorant of selling techniques. Perhaps the time has come for a re-think. Prompted by the Ted Talks of Sir Ken Robinson and his approach to education, I for one am re-thinking our approach to selling and approaching it from a perspective of buying. Today’s buyers are educated and exposed to a greater volume and a faster delivery of information from tomes to twitter – respect it. As influencers of retail experience we now

Motivated by money?

We operate in a worldwide Capitalist paradigm that looks unlikely to be shifted to Communism anytime soon (much to Karl Marx’s chagrin) and in this paradigm we believe that everyone is motivated my money. This is particularly true of sales incentives and financial target based bonuses but we are all operating in this paradigm and I guess that 95% of us are not actually motivated by the money alone. We value so much more in our employ that we group together to call ‘job satisfaction’.  “Men and women want to do a good job, and if they are provided the

October 3, 2015 No Comments Paul Cape People , , , , , ,

What is Human Capital to you?

We are blessed to operate across so many different countries with diverse cultures mostly in Africa but in Europe and the United States as well where the term Human Capital means so many different things to different people. At Quazar, Human Capital is all about the development of talent as opposed to the management of Human Resources. Paul drives our Human Capital output and his passion and purpose is ‘realising the talent in others’. Sounds kind of airy-fairy but as Paul notes “we all have the ability to be or do whatever it is in life that we want to