Client Focus: Mohinani 50th Anniversary Campaign

Celebrating Our Past, Inspiring The Future Quazar’s clients are special – today we highlight a project that we’re particularly proud of. The Mohinani Group has a long and prominent history in Ghana: as a group, they have brought several global brands into Ghana such as KFC, LG and their PolyTank brand – a household name in Ghana. Mohinani is celebrating 50 years in Ghana in 2016, and we as Quazar were very excited to be engaged to conceptualise and implement the campaign for the group. Our involvement spanned the lifecycle of the campaign from conceptualising the initial idea and creative,

October 14, 2016 No Comments Gugu Ntombela News , , , ,

Ghana Economic Forum 2016

Quazar is proud to have played a strategic role in this year’s Ghana Economic Forum 2016, taking place 17-18 August in Accra, Ghana. This year’s theme is “The Ghanaian Owned Economy: Setting the Agenda for Achieving it”. The Forum brings together industry and thought leaders across civil society and business to discuss key issues affecting the Ghanaian economy. The objective is to devise solutions to overcome the challenges facing Ghana’s economy, towards achieving the country’s economic goals. The vision of the GEF is to set the agenda for Ghana’s economic prosperity – providing a platform for the best minds of

Selling the story of our clients

Brand strategy is all about the story While Quazar offers a wide variety of services and expertise across a broad range of industries – at our core, what we’re best at is selling the story of our clients to THEIR clients and investors, and even their staff. It’s this key idea we keep in mind no matter what the detail of the project entails. When one of our longstanding clients – a mortgage institution in Ghana – approached us with the idea to become a full service bank, we jumped at the chance to be involved. We had previously created their brand

Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Financial Services in Africa : Our Journey

Quazar’s African Journey Quazar has long-standing relationships with financial services clients in Africa, working with them on diverse projects from identity creation right through to major strategic, financial and operational initiatives. We are proud of our ability to roll up our sleeves and become involved in all aspects of the business, offering expertise, skills and insights to every corner of our clients’ business. We understand Africa and her people, and how to make African business work. One of these diverse and multi-faceted projects was with a major Ghanaian financial institution, where we were called upon to develop an entirely new brand strategy in 6