Agencies as true strategic partners

No –  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency Model. In fact, it’s probably a return to the past. This “new breed of agency” may not be so “new” after all. I’m looking back at the days when agencies were responsible for strategic thinking, playing a major role in forming and shaping a market, defining distribution channels, and for innovative thinking around how we grow our clients’ business. Not just delivering on a marketing brief. Back to a time when agencies were strategic partners with business at a board level– and more than

Quazar Automotive Case Study #1

This is our first Quazar Automotive Case Study – we’ll be sharing more throughout the year. The Brief In 2012, after discussions with the Franchise Executive of a leading automotive company, we embarked on a programme to find the opportunities that existed in the Service Department. The brand has 9 dealerships in South Africa and 1 in Botswana. The brief was to increase the profitability of the Service Department and relieve some of the pressure on the existing staff. Previous research revealed that there was potentially about R1.5m additional profit to be taken from the Service Department, with no additional personnel or

4 ways to change your dealership today

Automotive dealerships wanting to make a real and sustainable change to their business and profit need to start with the basics. For Dealer Principals, that means looking at themselves first. Paul’s Top Tips for DP’s Question everything Keep asking “Why”. Why do we do this in a particular way? What is the benefit? What if we tried something different? What are the issues holding us back from making these changes? Very often, it’s simply because “That’s the way we’ve always done it” The right people in the right place Help your team members to find their niche. Every person in the

Paul Cape: Quazar’s People Person

Paul Cape heads up Quazar’s Human Capital team, leading the way in mentoring and coaching our clients, and is the brains behind our automotive work. Paul’s love of all things fast and noisy started in childhood. Living in Germany, with a father in the air force, he was exposed to speed and German engineering from a young age. After university an ad caught his eye for Porsche salespeople, and he was swayed by the idea of a Porsche company car! The energy to overcome challenges The bug bit – “The industry is addictive”, he says. Having worked with premium brands

Missed opportunities in automotive Aftersales?

Since 2008, the new car market in South Africa has been experiencing declining sales in passenger cars and light commercial vehicles. New entrants into the market have also eroded market share for the established manufacturers. Research into automotive aftersales at the time revealed that on average, R1.9m of profit was ‘lost’ in the Service Department alone. Quazar began looking at ways to improve sales and profitability in both Used Cars and Aftersales. In 2012, we identified a small sample of dealerships from a leading automotive brand, and implemented a 7-month programme designed to provide each dealership with their own strategy and implementation plan, reflecting their unique market, resources and capabilities. 53% increase in service nett profitability A year into the

Nothing about us, without us

Celebrating Youth Day doesn’t mean much unless we actually start listening to what young people are telling us. I had a chat with Zuko Mhlakaza-Mnukwa, a 24 year old youth leader in Driftsands who has been working for a number of years to create change in his community. With no funding or outside help, Zuko leads a grassroots youth organisation called Driftsands Youth In Action. He has mobilised his peers in creating youth events, celebrating the women of his community and showing young people how to be leaders in their own lives. He’s led the way in combating homophobia and attending

Expanding Your Business In Africa?

Africa is not a country. Our continent is vast and diverse, from Cape Town to Cairo, Marrakesh to Maputo, we enjoy an incredible array of culture, tradition and language. When it comes to expanding your business into Africa, these factors should be considered. One size really does not fit all. Our 14 years of building business in Africa has taught us that the message, mechanics and even the imagery used across different markets need to be tailored specifically for the country, if your brand is to succeed. Your customers in Nigeria have different practical and even subconscious needs to those

At last! It’s alive!

It’s been a long time coming but our new site is finally ready. 2015 has been a busy – sometimes crazy – year, and our priority has always been our clients. It’s been difficult to find the head space and time to sit down and think of our own needs. The cobbler’s children have no shoes, and all that. But here we are at last! As well as giving us a fresh new look for the new year, it’s been great to look back at some of the work we’ve done recently – a timely reminder of the great work we

December 17, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy, Technology , , ,

Artjamming the Quazar way

2015 has been a busy, productive and sometimes crazy year. What better way to recharge the team’s batteries and refresh the creative spark than a session of inspirational Artjamming? We visited the studio at the V&A Waterfront and spent the morning creating a beautiful Quazar-inspired work of art for our office wall. Even those of us who are not particularly arty had a great time letting off some steam and channelling our inner preschooler. Seeing the team out of their comfort zones was a great way to spend a Monday! Kris – Creative Director  

December 8, 2015 No Comments Tracy Engelbrecht News , , ,

Quazar & Audi SA

Quazar are about to undertake Management Development Training for Audi South Africa, covering the Used Car Department. As part of the process, Quazar Human Capital Managing Director, Paul Cape, spent 5 days at Audi AG in Ingolstadt understanding the objectives and contributing to the content development for a programme that is running worldwide. During the visit, time was taken out to visit the production line and get an appreciation for the complexity and precision of manufacture that goes into making every Audi product. Interestingly, across the worldwide Audi production facilities the employees put forward 45,000 improvement suggestions of which an

October 3, 2015 No Comments Paul Cape People , , , , , ,