Agencies as true strategic partners

No –  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency Model. In fact, it’s probably a return to the past. This “new breed of agency” may not be so “new” after all. I’m looking back at the days when agencies were responsible for strategic thinking, playing a major role in forming and shaping a market, defining distribution channels, and for innovative thinking around how we grow our clients’ business. Not just delivering on a marketing brief. Back to a time when agencies were strategic partners with business at a board level– and more than

Your sales plan ≠ your business strategy

I wonder just how many businesses are currently operating under the misapprehension that their sales strategy is the same as their greater business strategy. You could take that one step further and assess of those sales strategies, how many were engineered solely with CPIX and revenue growth requirements in mind only. This is a classic mistake of many established businesses – we take last years’ performance (financial) and add 10% without really investigating what the true market opportunity is, or what our competitive advantage is, or indeed are we on track towards our vision? It’s clear: Your sales plan ≠ your business strategy.

Expanding Your Business In Africa?

Africa is not a country. Our continent is vast and diverse, from Cape Town to Cairo, Marrakesh to Maputo, we enjoy an incredible array of culture, tradition and language. When it comes to expanding your business into Africa, these factors should be considered. One size really does not fit all. Our 14 years of building business in Africa has taught us that the message, mechanics and even the imagery used across different markets need to be tailored specifically for the country, if your brand is to succeed. Your customers in Nigeria have different practical and even subconscious needs to those

Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Taking Africa to the world: Building a Free Trade Zone

Taking Africa to the world Our clients are often leading the charge in African development, and we are always excited to play our part in the continent’s success. Quazar was engaged to build the first Airport Free Trade Zone in Nigeria, shortly after they acquired their license. We facilitated a 3 day workshop with all stakeholders including financial partners and others, to plan the roadmap for development of the FTZ. We provided insight into what needed to be delivered and considered along the way. We were involved in the strategic development of the client’s value proposition, the development of their products and

Why good strategies fail

We all know that strategy is worthless unless implemented. More often than not, strategy is rarely implemented comprehensively, consistently or at all. Which is why Strategy has such a bad name! Intellectually we know we need it – all the books say we do – all the gurus say we do – in fact our own logic says we should. So then what happens? Why do strategies fail? In my experience these are a few of the reasons I have seen great strategic ideas and plans fail in implementation. Reactive vs Responsive. The executive team including the CEO are all

October 5, 2015 No Comments Leeanne Cape News, Strategy , ,

Working with the giants of Africa

In Africa we have true visionaries changing the landscape that is Nigeria. A world-class lifestyle destination, Asokoro Island is located among undulating hills in Abuja’s most exclusive district. Combining panoramic views of the area’s lush and biodiverse landscape, with unparalleled residential and recreational facilities, it offers residents and visitors alike a unique perspective on Nigerian living. Asokoro Island is a unique integrated development that will feature its eco-friendly credentials ideal for business, private and diplomatic residence and for work, play and leisure. Even the Giants of Africa agree: Aliko Dangote, Africa’s wealthiest man, recently stated that Asokoro Island is “world

October 3, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy , , , , , , ,

Asokoro Island – the jewel of Abuja

It has been an amazing journey so far for the team at Asokoro Island. Providing a prestige lifestyle and combined use facility of the highest calibre in the heart of Africa – Abuja – was the vision of the Chairman, Suleiman Yahyah. This vision has come to life with the help of quality designers and architects, culminating in a successful “soft launch”, which produced 47 commitments to phase 1 in one evening. The future is bright! Quazar has had the pleasure of being involved with this project, helping to develop this vision and a set of values for the team

October 3, 2015 No Comments Tracy Engelbrecht News, People , , , , , , ,