Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand