Quazar Automotive Case Study #1

This is our first Quazar Automotive Case Study – we’ll be sharing more throughout the year. The Brief In 2012, after discussions with the Franchise Executive of a leading automotive company, we embarked on a programme to find the opportunities that existed in the Service Department. The brand has 9 dealerships in South Africa and 1 in Botswana. The brief was to increase the profitability of the Service Department and relieve some of the pressure on the existing staff. Previous research revealed that there was potentially about R1.5m additional profit to be taken from the Service Department, with no additional personnel or

4 ways to change your dealership today

Automotive dealerships wanting to make a real and sustainable change to their business and profit need to start with the basics. For Dealer Principals, that means looking at themselves first. Paul’s Top Tips for DP’s Question everything Keep asking “Why”. Why do we do this in a particular way? What is the benefit? What if we tried something different? What are the issues holding us back from making these changes? Very often, it’s simply because “That’s the way we’ve always done it” The right people in the right place Help your team members to find their niche. Every person in the

Paul Cape: Quazar’s People Person

Paul Cape heads up Quazar’s Human Capital team, leading the way in mentoring and coaching our clients, and is the brains behind our automotive work. Paul’s love of all things fast and noisy started in childhood. Living in Germany, with a father in the air force, he was exposed to speed and German engineering from a young age. After university an ad caught his eye for Porsche salespeople, and he was swayed by the idea of a Porsche company car! The energy to overcome challenges The bug bit – “The industry is addictive”, he says. Having worked with premium brands

Missed opportunities in automotive Aftersales?

Since 2008, the new car market in South Africa has been experiencing declining sales in passenger cars and light commercial vehicles. New entrants into the market have also eroded market share for the established manufacturers. Research into automotive aftersales at the time revealed that on average, R1.9m of profit was ‘lost’ in the Service Department alone. Quazar began looking at ways to improve sales and profitability in both Used Cars and Aftersales. In 2012, we identified a small sample of dealerships from a leading automotive brand, and implemented a 7-month programme designed to provide each dealership with their own strategy and implementation plan, reflecting their unique market, resources and capabilities. 53% increase in service nett profitability A year into the