This is our first Quazar Automotive Case Study – we’ll be sharing more throughout the year. The Brief In 2012, after discussions with the Franchise Executive of a leading automotive company, we embarked on a programme to find the opportunities that existed in the Service Department. The brand has 9 dealerships in South Africa and 1 in Botswana. The brief was to increase the profitability of the Service Department and relieve some of the pressure on the existing staff. Previous research revealed that there was potentially about R1.5m additional profit to be taken from the Service Department, with no additional personnel or