Expanding Your Business In Africa?

Africa is not a country. Our continent is vast and diverse, from Cape Town to Cairo, Marrakesh to Maputo, we enjoy an incredible array of culture, tradition and language. When it comes to expanding your business into Africa, these factors should be considered. One size really does not fit all. Our 14 years of building business in Africa has taught us that the message, mechanics and even the imagery used across different markets need to be tailored specifically for the country, if your brand is to succeed. Your customers in Nigeria have different practical and even subconscious needs to those

Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Selling the story of our clients

Brand strategy is all about the story While Quazar offers a wide variety of services and expertise across a broad range of industries – at our core, what we’re best at is selling the story of our clients to THEIR clients and investors, and even their staff. It’s this key idea we keep in mind no matter what the detail of the project entails. When one of our longstanding clients – a mortgage institution in Ghana – approached us with the idea to become a full service bank, we jumped at the chance to be involved. We had previously created their brand

Taking Africa to the world: Building a Free Trade Zone

Taking Africa to the world Our clients are often leading the charge in African development, and we are always excited to play our part in the continent’s success. Quazar was engaged to build the first Airport Free Trade Zone in Nigeria, shortly after they acquired their license. We facilitated a 3 day workshop with all stakeholders including financial partners and others, to plan the roadmap for development of the FTZ. We provided insight into what needed to be delivered and considered along the way. We were involved in the strategic development of the client’s value proposition, the development of their products and

Financial Services in Africa : Our Journey

Quazar’s African Journey Quazar has long-standing relationships with financial services clients in Africa, working with them on diverse projects from identity creation right through to major strategic, financial and operational initiatives. We are proud of our ability to roll up our sleeves and become involved in all aspects of the business, offering expertise, skills and insights to every corner of our clients’ business. We understand Africa and her people, and how to make African business work. One of these diverse and multi-faceted projects was with a major Ghanaian financial institution, where we were called upon to develop an entirely new brand strategy in 6