You are a major South African brand. You have weekly retail placements placed in local and major press distributions. Almost every South African consumer has probably either shopped in your store or has at the very least been exposed to your brand. Weekly specials are something to behold. The range of products is immense. The annual turnover must be astounding. Then you go and listen to either a marketing manager or business development person who has been smoking their socks. They convince you to produce a TV ad which should be aired post prime time at night, promoting limited product

October 3, 2015 No Comments Kris Giles Brand , , , ,