First Bank Capital
Redefining FBN Capital’s funds in the Nigerian market. As the BRINC’s event organiser, we set the benchmark for Investment Banking events in FBN.
Our role was to create a new style of branding for them to run through all of the marketing materials, including their Funds.
Part of the branding exercise was to create 2 very different looking, yet still familiar to FBN brand, fund concepts.
The HIGH YIELD fund was aimed at high income earners, whereas the MONEY MARKET fund was directed at the more blue collar individual.