Progress is Intense.
This could be a subtle understatement as far as the all-new Audi A4 is concerned.
Again, Quazar was in the enviable position of being on-hand at the national dealer launch day in Gauteng last week to capture and record the days proceedings as the new A4 was showcased in all its glory.
On a day where the dealers from all over SA were invited to learn about the new vehicle and its features, the venue of Tintswalo Waterfalls set a perfect tone of the class and power that the A4 holds. Starting with a morning registration and informative theory session, the dealers were given detailed stats and info on all the new features and functions available to the new vehicles.
Then came the fun part!
Each dealer candidate was given the chance to take the new car on a little road trip, which saw a fleet of Audi vehicles leaving Tintswalo and making the scenic journey to have some lunch at De Hoek. The journey itself allowed the driver to experience first hand the new features of the car, and it didn’t disappoint. They were also given the opportunity to drive 2 competitor vehicles to assess for themselves what the all-new Audi A4 is up against.
Utilising some of the newest filming options available, we were able to film the A4 in action from views that even our drivers don’t get to see. With carefully positioned Go-Pro cameras, we caught the car meandering through the roads from almost ground level, while our ‘eye in the sky’ drone camera managed to not only get our fleet of vehicles on the move, but also showcased the beautiful scenery to which each of our dealer candidates were spoiled with.
Upon arriving back at Tintswalo to finalise the days event, the dealers were given a final overview of what they had learned and this allowed Quazar to gain some valuable interviews with some of the key people on the day. We made sure our interviews covered the overall purpose of the day, the technical advances the car has made and even the drivability upgrades from the experts point of view.
All the delegates involved all agreed on one thing: The all-new Audi A4 has progressed. And it is INTENSE!