Celebrating Our Past, Inspiring The Future
Quazar’s clients are special – today we highlight a project that we’re particularly proud of.
The Mohinani Group has a long and prominent history in Ghana: as a group, they have brought several global brands into Ghana such as KFC, LG and their PolyTank brand – a household name in Ghana.
Mohinani is celebrating 50 years in Ghana in 2016, and we as Quazar were very excited to be engaged to conceptualise and implement the campaign for the group. Our involvement spanned the lifecycle of the campaign from conceptualising the initial idea and creative, through to implementing for social media, radio, printed and promotional material. The overarching theme of the campaign is “Celebrating our past, inspiring the future”.
Creating Eco Heroes in Ghana
The aim of the campaign was giving back to the community and country that has supported Mohinani for half a century. We imagined a campaign to reach out to the school children of Ghana – teaching them about recycling and caring for the environment.
Our campaign consists of several elements, including a staff clean up exercise where teams cleaned up the streets of Ghana.
We created a hero called EcoMan to inspire young Ghanaians to recycle, and started a schools competition where Mohinani donated recycling bins to schools in the Ashanti and Kumasi regions.
Enviro Fairs were held in both the Accra and Kumasi regions, raising awareness around taking care of the environment as well as some good old-fashioned fun. The kids had the opportunity to become Eco-Heroes when they received wonderful face painted masks.
At the end of the competition period, the school and class who has collected the most recycled material – glass, plastic, organic and paper – will receive a variety of prizes both as individuals and for their school.
Quazar is proud to have been a part of this important initiative with the special people of Mohinani.