2017 – The year we do something with what we have become!

2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature of elections: Putin: Several amazing global talents died last year.  WOW – what an amazing world we live in – full of surprises and never a dull moment! 2017 is definitely the year that we as a people begin to “ Reap what we sow”.  Who knows what adventure lies ahead?Rather than expecting the worst, we as a team have decided we are going to Aspire to the higher ideals of humanity and believe in the essential goodness of all people. What’s the

Ghana Economic Forum 2016

Quazar is proud to have played a strategic role in this year’s Ghana Economic Forum 2016, taking place 17-18 August in Accra, Ghana. This year’s theme is “The Ghanaian Owned Economy: Setting the Agenda for Achieving it”. The Forum brings together industry and thought leaders across civil society and business to discuss key issues affecting the Ghanaian economy. The objective is to devise solutions to overcome the challenges facing Ghana’s economy, towards achieving the country’s economic goals. The vision of the GEF is to set the agenda for Ghana’s economic prosperity – providing a platform for the best minds of

Agencies as true strategic partners

No –  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency Model. In fact, it’s probably a return to the past. This “new breed of agency” may not be so “new” after all. I’m looking back at the days when agencies were responsible for strategic thinking, playing a major role in forming and shaping a market, defining distribution channels, and for innovative thinking around how we grow our clients’ business. Not just delivering on a marketing brief. Back to a time when agencies were strategic partners with business at a board level– and more than

Your sales plan ≠ your business strategy

I wonder just how many businesses are currently operating under the misapprehension that their sales strategy is the same as their greater business strategy. You could take that one step further and assess of those sales strategies, how many were engineered solely with CPIX and revenue growth requirements in mind only. This is a classic mistake of many established businesses – we take last years’ performance (financial) and add 10% without really investigating what the true market opportunity is, or what our competitive advantage is, or indeed are we on track towards our vision? It’s clear: Your sales plan ≠ your business strategy.

Quazar Automotive Case Study #1

This is our first Quazar Automotive Case Study – we’ll be sharing more throughout the year. The Brief In 2012, after discussions with the Franchise Executive of a leading automotive company, we embarked on a programme to find the opportunities that existed in the Service Department. The brand has 9 dealerships in South Africa and 1 in Botswana. The brief was to increase the profitability of the Service Department and relieve some of the pressure on the existing staff. Previous research revealed that there was potentially about R1.5m additional profit to be taken from the Service Department, with no additional personnel or

4 ways to change your dealership today

Automotive dealerships wanting to make a real and sustainable change to their business and profit need to start with the basics. For Dealer Principals, that means looking at themselves first. Paul’s Top Tips for DP’s Question everything Keep asking “Why”. Why do we do this in a particular way? What is the benefit? What if we tried something different? What are the issues holding us back from making these changes? Very often, it’s simply because “That’s the way we’ve always done it” The right people in the right place Help your team members to find their niche. Every person in the

Paul Cape: Quazar’s People Person

Paul Cape heads up Quazar’s Human Capital team, leading the way in mentoring and coaching our clients, and is the brains behind our automotive work. Paul’s love of all things fast and noisy started in childhood. Living in Germany, with a father in the air force, he was exposed to speed and German engineering from a young age. After university an ad caught his eye for Porsche salespeople, and he was swayed by the idea of a Porsche company car! The energy to overcome challenges The bug bit – “The industry is addictive”, he says. Having worked with premium brands

Missed opportunities in automotive Aftersales?

Since 2008, the new car market in South Africa has been experiencing declining sales in passenger cars and light commercial vehicles. New entrants into the market have also eroded market share for the established manufacturers. Research into automotive aftersales at the time revealed that on average, R1.9m of profit was ‘lost’ in the Service Department alone. Quazar began looking at ways to improve sales and profitability in both Used Cars and Aftersales. In 2012, we identified a small sample of dealerships from a leading automotive brand, and implemented a 7-month programme designed to provide each dealership with their own strategy and implementation plan, reflecting their unique market, resources and capabilities. 53% increase in service nett profitability A year into the

Declining New Car Sales – The Opportunity

In the Cape Times this morning, Roy Cokayne’s report on another double digit decline in New Car sales brings home the opportunity that exists in Used Cars and After Sales. We really don’t want to panic about recession due to just one element of Franchised Dealer profitability, but rather see where the opportunity exists. There is still an appetite for consumers to change their cars and whilst they may not be buying new, they are buying used, and in some cases nearly new. A few years ago, 72-month finance was introduced by the finance companies, as a way to keep their

Expanding Your Business In Africa?

Africa is not a country. Our continent is vast and diverse, from Cape Town to Cairo, Marrakesh to Maputo, we enjoy an incredible array of culture, tradition and language. When it comes to expanding your business into Africa, these factors should be considered. One size really does not fit all. Our 14 years of building business in Africa has taught us that the message, mechanics and even the imagery used across different markets need to be tailored specifically for the country, if your brand is to succeed. Your customers in Nigeria have different practical and even subconscious needs to those