2017 – The year we do something with what we have become!

2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature of elections: Putin: Several amazing global talents died last year.  WOW – what an amazing world we live in – full of surprises and never a dull moment! 2017 is definitely the year that we as a people begin to “ Reap what we sow”.  Who knows what adventure lies ahead?Rather than expecting the worst, we as a team have decided we are going to Aspire to the higher ideals of humanity and believe in the essential goodness of all people. What’s the

Client Focus: Mohinani 50th Anniversary Campaign

Celebrating Our Past, Inspiring The Future Quazar’s clients are special – today we highlight a project that we’re particularly proud of. The Mohinani Group has a long and prominent history in Ghana: as a group, they have brought several global brands into Ghana such as KFC, LG and their PolyTank brand – a household name in Ghana. Mohinani is celebrating 50 years in Ghana in 2016, and we as Quazar were very excited to be engaged to conceptualise and implement the campaign for the group. Our involvement spanned the lifecycle of the campaign from conceptualising the initial idea and creative,

October 14, 2016 No Comments Gugu Ntombela News , , , ,

Ghana Economic Forum 2016

Quazar is proud to have played a strategic role in this year’s Ghana Economic Forum 2016, taking place 17-18 August in Accra, Ghana. This year’s theme is “The Ghanaian Owned Economy: Setting the Agenda for Achieving it”. The Forum brings together industry and thought leaders across civil society and business to discuss key issues affecting the Ghanaian economy. The objective is to devise solutions to overcome the challenges facing Ghana’s economy, towards achieving the country’s economic goals. The vision of the GEF is to set the agenda for Ghana’s economic prosperity – providing a platform for the best minds of

Paul Cape: Quazar’s People Person

Paul Cape heads up Quazar’s Human Capital team, leading the way in mentoring and coaching our clients, and is the brains behind our automotive work. Paul’s love of all things fast and noisy started in childhood. Living in Germany, with a father in the air force, he was exposed to speed and German engineering from a young age. After university an ad caught his eye for Porsche salespeople, and he was swayed by the idea of a Porsche company car! The energy to overcome challenges The bug bit – “The industry is addictive”, he says. Having worked with premium brands

Nothing about us, without us

Celebrating Youth Day doesn’t mean much unless we actually start listening to what young people are telling us. I had a chat with Zuko Mhlakaza-Mnukwa, a 24 year old youth leader in Driftsands who has been working for a number of years to create change in his community. With no funding or outside help, Zuko leads a grassroots youth organisation called Driftsands Youth In Action. He has mobilised his peers in creating youth events, celebrating the women of his community and showing young people how to be leaders in their own lives. He’s led the way in combating homophobia and attending

Youth of 2016 – I see you

We honour the sacrifices made by the youth of 1976. The energy and urgency of youth is almost always the impetus that creates great change. Look at our changing world, see who is out there on the front lines, pushing for better – for different.  Today, more than ever, young people are fighting their way out of the neatly labelled boxes the world wants to put them in. They don’t want to be talked at or sold to. They want the chance to be their authentic selves, to have their experiences reflected and valued in the world. To feel heard and understood.

June 13, 2016 No Comments Tracy Engelbrecht News , , , ,

Declining New Car Sales – The Opportunity

In the Cape Times this morning, Roy Cokayne’s report on another double digit decline in New Car sales brings home the opportunity that exists in Used Cars and After Sales. We really don’t want to panic about recession due to just one element of Franchised Dealer profitability, but rather see where the opportunity exists. There is still an appetite for consumers to change their cars and whilst they may not be buying new, they are buying used, and in some cases nearly new. A few years ago, 72-month finance was introduced by the finance companies, as a way to keep their

Dealers Launch of the ‘all-new’ Audi A4

Progress is Intense. This could be a subtle understatement as far as the all-new Audi A4 is concerned. Again, Quazar was in the enviable position of being on-hand at the national dealer launch day in Gauteng last week to capture and record the days proceedings as the new A4 was showcased in all its glory. On a day where the dealers from all over SA were invited to learn about the new vehicle and its features, the venue of Tintswalo Waterfalls set a perfect tone of the class and power that the A4 holds. Starting with a morning registration and

February 2, 2016 No Comments Kris Giles Brand, News , , ,

2015 highlights: Audi Q7 launch

Dauntless. That’s how Audi are describing their new Q7. And it’s a word that pretty much suits the vehicle in question. Quazar were on hand to capture the launch of the new Audi Q7 to the national dealers, to create an internal video which would showcase the day in question. Set at the Gerotek facility in Gauteng, Audi presented both informative and practical sessions to the dealers who were there over the period of more than a week. The practical part of the day being the most fun to watch and film, we saw the vehicle perform on skid pans,

December 22, 2015 No Comments Kris Giles Brand, News , , ,

At last! It’s alive!

It’s been a long time coming but our new site is finally ready. 2015 has been a busy – sometimes crazy – year, and our priority has always been our clients. It’s been difficult to find the head space and time to sit down and think of our own needs. The cobbler’s children have no shoes, and all that. But here we are at last! As well as giving us a fresh new look for the new year, it’s been great to look back at some of the work we’ve done recently – a timely reminder of the great work we

December 17, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy, Technology , , ,