2017 – The year we do something with what we have become!

2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature of elections: Putin: Several amazing global talents died last year.  WOW – what an amazing world we live in – full of surprises and never a dull moment! 2017 is definitely the year that we as a people begin to “ Reap what we sow”.  Who knows what adventure lies ahead?Rather than expecting the worst, we as a team have decided we are going to Aspire to the higher ideals of humanity and believe in the essential goodness of all people. What’s the

Ghana Economic Forum 2016

Quazar is proud to have played a strategic role in this year’s Ghana Economic Forum 2016, taking place 17-18 August in Accra, Ghana. This year’s theme is “The Ghanaian Owned Economy: Setting the Agenda for Achieving it”. The Forum brings together industry and thought leaders across civil society and business to discuss key issues affecting the Ghanaian economy. The objective is to devise solutions to overcome the challenges facing Ghana’s economy, towards achieving the country’s economic goals. The vision of the GEF is to set the agenda for Ghana’s economic prosperity – providing a platform for the best minds of

Agencies as true strategic partners

No –  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency Model. In fact, it’s probably a return to the past. This “new breed of agency” may not be so “new” after all. I’m looking back at the days when agencies were responsible for strategic thinking, playing a major role in forming and shaping a market, defining distribution channels, and for innovative thinking around how we grow our clients’ business. Not just delivering on a marketing brief. Back to a time when agencies were strategic partners with business at a board level– and more than

Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Selling the story of our clients

Brand strategy is all about the story While Quazar offers a wide variety of services and expertise across a broad range of industries – at our core, what we’re best at is selling the story of our clients to THEIR clients and investors, and even their staff. It’s this key idea we keep in mind no matter what the detail of the project entails. When one of our longstanding clients – a mortgage institution in Ghana – approached us with the idea to become a full service bank, we jumped at the chance to be involved. We had previously created their brand

Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Taking Africa to the world: Building a Free Trade Zone

Taking Africa to the world Our clients are often leading the charge in African development, and we are always excited to play our part in the continent’s success. Quazar was engaged to build the first Airport Free Trade Zone in Nigeria, shortly after they acquired their license. We facilitated a 3 day workshop with all stakeholders including financial partners and others, to plan the roadmap for development of the FTZ. We provided insight into what needed to be delivered and considered along the way. We were involved in the strategic development of the client’s value proposition, the development of their products and

Dealers Launch of the ‘all-new’ Audi A4

Progress is Intense. This could be a subtle understatement as far as the all-new Audi A4 is concerned. Again, Quazar was in the enviable position of being on-hand at the national dealer launch day in Gauteng last week to capture and record the days proceedings as the new A4 was showcased in all its glory. On a day where the dealers from all over SA were invited to learn about the new vehicle and its features, the venue of Tintswalo Waterfalls set a perfect tone of the class and power that the A4 holds. Starting with a morning registration and

February 2, 2016 No Comments Kris Giles Brand, News , , ,

2015 highlights: Audi Q7 launch

Dauntless. That’s how Audi are describing their new Q7. And it’s a word that pretty much suits the vehicle in question. Quazar were on hand to capture the launch of the new Audi Q7 to the national dealers, to create an internal video which would showcase the day in question. Set at the Gerotek facility in Gauteng, Audi presented both informative and practical sessions to the dealers who were there over the period of more than a week. The practical part of the day being the most fun to watch and film, we saw the vehicle perform on skid pans,

December 22, 2015 No Comments Kris Giles Brand, News , , ,

At last! It’s alive!

It’s been a long time coming but our new site is finally ready. 2015 has been a busy – sometimes crazy – year, and our priority has always been our clients. It’s been difficult to find the head space and time to sit down and think of our own needs. The cobbler’s children have no shoes, and all that. But here we are at last! As well as giving us a fresh new look for the new year, it’s been great to look back at some of the work we’ve done recently – a timely reminder of the great work we

December 17, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy, Technology , , ,