Quazar News & Views

Quazar News & Views: Our latest musings on brand, strategy, people & tech

Read all the latest Quazar News & Views – our latest musings on brand, strategy, people & technology. Our team of industry thought leaders is on hand to share their insight into what makes businesses great, and showcase highlights of our work with our amazing clients.

Quazar’s project footprint covers South Africa, almost every country in Africa and also the United States. Over the years we have worked across industries as diverse as refrigeration, financial services, retail and automotive. Our focus remains bringing brands to life, based on a solid foundation of strategic insight and industry best-practice, putting the right people in the right place at the right time.
 
 

We are a source of energy that inspires.

 

 We’re often asked: “What does Quazar do?”

 
The short answer: we inspire, mentor, guide and develop people, brands and businesses towards success.

We get to the core of your challenges and simplify, creating solutions that are relevant and a good fit for your reality.

More than just an agency, a training company, or a consultancy,  we embrace all of these disciplines because like you, we’re not willing to be pigeonholed.
 

Why do we do it? To be part of making a difference – that’s what success means to us.

 

Quazar | Business & Brand Strategy

2017 – The year we do something with what we have become!

January 20, 2017

2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature

Quazar | Business & Brand Strategy

Client Focus: Mohinani 50th Anniversary Campaign

October 14, 2016

Celebrating Our Past, Inspiring The Future Quazar’s clients are special – today we highlight

Quazar | Business & Brand Strategy

Ghana Economic Forum 2016

August 17, 2016

Quazar is proud to have played a strategic role in this year's Ghana Economic Forum 2016, taking place

Quazar | Business & Brand Strategy

Agencies as true strategic partners

July 12, 2016

No -  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency

Quazar | Business & Brand Strategy

Your sales plan ≠ your business strategy

June 30, 2016

I wonder just how many businesses are currently operating under the misapprehension that their sales

Quazar | Business & Brand Strategy

Quazar Automotive Case Study #1

June 28, 2016

This is our first Quazar Automotive Case Study - we'll be sharing more throughout the year. The

Quazar | Business & Brand Strategy

4 ways to change your dealership today

June 24, 2016

Automotive dealerships wanting to make a real and sustainable change to their business and profit need

Quazar | Business & Brand Strategy

Paul Cape: Quazar’s People Person

June 23, 2016

Paul Cape heads up Quazar's Human Capital team, leading the way in mentoring and coaching our clients,

Quazar | Business & Brand Strategy

Missed opportunities in automotive Aftersales?

June 21, 2016

Since 2008, the new car market in South Africa has been experiencing declining sales in passenger

Quazar | Business & Brand Strategy

Nothing about us, without us

June 15, 2016

Celebrating Youth Day doesn't mean much unless we actually start listening to what young people are telling

Quazar | Business & Brand Strategy

Youth of 2016 – I see you

June 13, 2016

We honour the sacrifices made by the youth of 1976. The energy and urgency of youth is almost always

Quazar | Business & Brand Strategy

Declining New Car Sales – The Opportunity

June 2, 2016

In the Cape Times this morning, Roy

Quazar | Business & Brand Strategy

Expanding Your Business In Africa?

May 31, 2016

Africa is not a country. Our continent is vast and diverse, from Cape Town to Cairo, Marrakesh

Quazar | Business & Brand Strategy

Defining the product space

March 25, 2016

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their

Quazar | Business & Brand Strategy

Selling the story of our clients

March 21, 2016

Brand strategy is all about the story While Quazar offers a wide variety of services and expertise across

Quazar | Business & Brand Strategy

Back to number 1: Brand repositioning

March 18, 2016

Taking back the top spot Our best and most fulfilling work often arises out of tangential

Quazar | Business & Brand Strategy

Taking Africa to the world: Building a Free Trade Zone

March 12, 2016

Taking Africa to the world Our clients are often leading the charge in African development,

Quazar | Business & Brand Strategy

Financial Services in Africa : Our Journey

March 9, 2016

Quazar's African Journey Quazar has long-standing relationships with financial services clients

Quazar | Business & Brand Strategy

Dealers Launch of the ‘all-new’ Audi A4

February 2, 2016

Progress is Intense. This could be a subtle understatement as far as the all-new

Quazar | Business & Brand Strategy

2015 highlights: Audi Q7 launch

December 22, 2015

Dauntless.That’s how Audi are describing their new Q7. And it’s a word that pretty much suits

At last! It’s alive!

December 17, 2015

It's been a long time coming but our new site is finally ready. 2015 has been a busy - sometimes crazy

Quazar | Business & Brand Strategy

Artjamming the Quazar way

December 8, 2015

2015 has been a busy, productive and sometimes crazy year.What better way to recharge the team's

Quazar | Business & Brand Strategy

Why good strategies fail

October 5, 2015

We all know that strategy is worthless unless implemented. More often than not, strategy is rarely implemented

Quazar | Business & Brand Strategy

Quazar & Audi SA

October 3, 2015

Quazar are about to undertake Management Development Training for Audi South Africa, covering the Used

Quazar | Business & Brand Strategy

Selling vs buying

October 3, 2015

A New ParadigmWe have spent a lifetime creating professional sales people schooled

Quazar | Business & Brand Strategy

Working with the giants of Africa

October 3, 2015

In Africa we have true visionaries changing the landscape that is Nigeria.A world-class lifestyle

Quazar | Business & Brand Strategy

The price of poor advertising

October 3, 2015

You are a major South African brand. You have weekly retail placements placed in local and major press

Quazar | Business & Brand Strategy

A wise man once said…

October 3, 2015

“With enough time and money, you can do anything”. So when we’re asked – can you do X? The answer

Quazar | Business & Brand Strategy

12 things tech

October 3, 2015

Coming from a working background unrelated to technology, there are some things I’ve learned – about

Quazar | Business & Brand Strategy

12 things on brand

October 3, 2015

Sometimes out of the box wastes money – don’t do it just because

Quazar | Business & Brand Strategy

Motivated by money?

October 3, 2015

We operate in a worldwide Capitalist paradigm that looks unlikely to be shifted to Communism anytime

Quazar | Business & Brand Strategy

Creativity… Judge, Jury and Executioner

October 3, 2015

Creativity works in mystical and often perplexing ways. Whilst “creatives” have been made to believe

Quazar | Business & Brand Strategy

Asokoro Island – the jewel of Abuja

October 3, 2015

It has been an amazing journey so far for the team at Asokoro

Quazar | Business & Brand Strategy

Go on – I dare you – Vision big!

February 23, 2015

“Think and Grow Rich” – we have all heard about the book – most of us have read it – (if you

Quazar | Business & Brand Strategy

What is Human Capital to you?

February 23, 2015

We are blessed to operate across so many different countries with diverse cultures mostly in Africa but

Quazar | Business & Brand Strategy

Building a vision for a Nigerian first

February 23, 2015

Nahco Airport Free Trade Zone is  a first for Nigeria: a groundbreaking trade concept set to stimulate

Quazar | Business & Brand Strategy

Asokoro Island Breaks Ground

February 23, 2015

An auspicious day for one of our favourite clients!Ground has officially been broken on the Asokoro