2017 – The year we do something with what we have become!

2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature of elections: Putin: Several amazing global talents died last year.  WOW – what an amazing world we live in – full of surprises and never a dull moment! 2017 is definitely the year that we as a people begin to “ Reap what we sow”.  Who knows what adventure lies ahead?Rather than expecting the worst, we as a team have decided we are going to Aspire to the higher ideals of humanity and believe in the essential goodness of all people. What’s the

Agencies as true strategic partners

No –  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency Model. In fact, it’s probably a return to the past. This “new breed of agency” may not be so “new” after all. I’m looking back at the days when agencies were responsible for strategic thinking, playing a major role in forming and shaping a market, defining distribution channels, and for innovative thinking around how we grow our clients’ business. Not just delivering on a marketing brief. Back to a time when agencies were strategic partners with business at a board level– and more than

Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Selling the story of our clients

Brand strategy is all about the story While Quazar offers a wide variety of services and expertise across a broad range of industries – at our core, what we’re best at is selling the story of our clients to THEIR clients and investors, and even their staff. It’s this key idea we keep in mind no matter what the detail of the project entails. When one of our longstanding clients – a mortgage institution in Ghana – approached us with the idea to become a full service bank, we jumped at the chance to be involved. We had previously created their brand

Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Taking Africa to the world: Building a Free Trade Zone

Taking Africa to the world Our clients are often leading the charge in African development, and we are always excited to play our part in the continent’s success. Quazar was engaged to build the first Airport Free Trade Zone in Nigeria, shortly after they acquired their license. We facilitated a 3 day workshop with all stakeholders including financial partners and others, to plan the roadmap for development of the FTZ. We provided insight into what needed to be delivered and considered along the way. We were involved in the strategic development of the client’s value proposition, the development of their products and

Financial Services in Africa : Our Journey

Quazar’s African Journey Quazar has long-standing relationships with financial services clients in Africa, working with them on diverse projects from identity creation right through to major strategic, financial and operational initiatives. We are proud of our ability to roll up our sleeves and become involved in all aspects of the business, offering expertise, skills and insights to every corner of our clients’ business. We understand Africa and her people, and how to make African business work. One of these diverse and multi-faceted projects was with a major Ghanaian financial institution, where we were called upon to develop an entirely new brand strategy in 6

Why good strategies fail

We all know that strategy is worthless unless implemented. More often than not, strategy is rarely implemented comprehensively, consistently or at all. Which is why Strategy has such a bad name! Intellectually we know we need it – all the books say we do – all the gurus say we do – in fact our own logic says we should. So then what happens? Why do strategies fail? In my experience these are a few of the reasons I have seen great strategic ideas and plans fail in implementation. Reactive vs Responsive. The executive team including the CEO are all

October 5, 2015 No Comments Leeanne Cape News, Strategy , ,

12 things on brand

Sometimes out of the box wastes money – don’t do it just because its out of the box. Understand the value:  the “why” of your product – if you express that your market will get you and stay with you. Sometimes your market isn’t who you think it is – allow your customers to teach you about your own value. Learn to Listen! Packaging is everything! The strategy is critical but make sure you implement the strategy. Most often the strategy and implementation have no relation and you wonder why you failed! We live in an age of information overload

October 3, 2015 No Comments Leeanne Cape Brand , , ,

Go on – I dare you – Vision big!

“Think and Grow Rich” – we have all heard about the book – most of us have read it – (if you haven’t its probably time you did!). There is so much in that book that it boggles the mind – and every time I read it I get inspired to implement a whole bunch of the ideas and concepts…Well that lasts about a week and my old bad habits set back in. I honestly don’t think I am alone in that! Building a business takes consistency, discipline and action. However, you can do all this on a regular basis

February 23, 2015 No Comments Leeanne Cape News, Strategy , , , , ,