Dealers Launch of the ‘all-new’ Audi A4

Progress is Intense. This could be a subtle understatement as far as the all-new Audi A4 is concerned. Again, Quazar was in the enviable position of being on-hand at the national dealer launch day in Gauteng last week to capture and record the days proceedings as the new A4 was showcased in all its glory. On a day where the dealers from all over SA were invited to learn about the new vehicle and its features, the venue of Tintswalo Waterfalls set a perfect tone of the class and power that the A4 holds. Starting with a morning registration and

February 2, 2016 No Comments Kris Giles Brand, News , , ,

2015 highlights: Audi Q7 launch

Dauntless. That’s how Audi are describing their new Q7. And it’s a word that pretty much suits the vehicle in question. Quazar were on hand to capture the launch of the new Audi Q7 to the national dealers, to create an internal video which would showcase the day in question. Set at the Gerotek facility in Gauteng, Audi presented both informative and practical sessions to the dealers who were there over the period of more than a week. The practical part of the day being the most fun to watch and film, we saw the vehicle perform on skid pans,

December 22, 2015 No Comments Kris Giles Brand, News , , ,

The price of poor advertising

You are a major South African brand. You have weekly retail placements placed in local and major press distributions. Almost every South African consumer has probably either shopped in your store or has at the very least been exposed to your brand. Weekly specials are something to behold. The range of products is immense. The annual turnover must be astounding. Then you go and listen to either a marketing manager or business development person who has been smoking their socks. They convince you to produce a TV ad which should be aired post prime time at night, promoting limited product

October 3, 2015 No Comments Kris Giles Brand , , , ,

Creativity… Judge, Jury and Executioner

Creativity works in mystical and often perplexing ways. Whilst “creatives” have been made to believe they view the world differently from their left-brained counterparts, the truth is we all have the ability to see the colours of the rainbow. We might just see different versions of them. Whilst sipping on a glass on spicy Merlot in one of Cape Town’s trendiest yummy mummy spots, I was intrigued and humbled by the sense of creativity displayed. An elderly man creeping on all fours, taking photos of the gravel pathway, a young boy practicing his karate skills on his unsuspecting victim, the

October 3, 2015 No Comments Kris Giles Brand , , ,