Defining the product space

Creating new realities Our client, a major retail bank in Nigeria, engaged us to build their new Private Banking product offering. Our industry experience and extensive research aided us in defining what a Private Banking product should be and how our client should deliver Private Banking services. We developed the brand and product strategy in its entirety, building the product proposition from the ground up. We defined the organisational structure of the business, market segmentation and revenue streams. With strategy in place, we built processes for how to service this new market along with executing the new brand and introducing

Selling the story of our clients

Brand strategy is all about the story While Quazar offers a wide variety of services and expertise across a broad range of industries – at our core, what we’re best at is selling the story of our clients to THEIR clients and investors, and even their staff. It’s this key idea we keep in mind no matter what the detail of the project entails. When one of our longstanding clients – a mortgage institution in Ghana – approached us with the idea to become a full service bank, we jumped at the chance to be involved. We had previously created their brand

Back to number 1: Brand repositioning

Taking back the top spot Our best and most fulfilling work often arises out of tangential conversations with clients who may be having challenges in other areas. In this case, our client was a category definer in Ghana, but was losing market share to a new entrant. The brand was losing their longstanding number one spot. We worked with them to look closely at their vision for the company, also identifying operational issues. The outcome of this discovery process was a realisation that a major brand refresh and strategic brand repositioning was required. We undertook the development and implementation of the new brand

Taking Africa to the world: Building a Free Trade Zone

Taking Africa to the world Our clients are often leading the charge in African development, and we are always excited to play our part in the continent’s success. Quazar was engaged to build the first Airport Free Trade Zone in Nigeria, shortly after they acquired their license. We facilitated a 3 day workshop with all stakeholders including financial partners and others, to plan the roadmap for development of the FTZ. We provided insight into what needed to be delivered and considered along the way. We were involved in the strategic development of the client’s value proposition, the development of their products and

Financial Services in Africa : Our Journey

Quazar’s African Journey Quazar has long-standing relationships with financial services clients in Africa, working with them on diverse projects from identity creation right through to major strategic, financial and operational initiatives. We are proud of our ability to roll up our sleeves and become involved in all aspects of the business, offering expertise, skills and insights to every corner of our clients’ business. We understand Africa and her people, and how to make African business work. One of these diverse and multi-faceted projects was with a major Ghanaian financial institution, where we were called upon to develop an entirely new brand strategy in 6