Why good strategies fail

We all know that strategy is worthless unless implemented. More often than not, strategy is rarely implemented comprehensively, consistently or at all. Which is why Strategy has such a bad name! Intellectually we know we need it – all the books say we do – all the gurus say we do – in fact our own logic says we should. So then what happens? Why do strategies fail? In my experience these are a few of the reasons I have seen great strategic ideas and plans fail in implementation. Reactive vs Responsive. The executive team including the CEO are all

October 5, 2015 No Comments Leeanne Cape News, Strategy , ,

Quazar & Audi SA

Quazar are about to undertake Management Development Training for Audi South Africa, covering the Used Car Department. As part of the process, Quazar Human Capital Managing Director, Paul Cape, spent 5 days at Audi AG in Ingolstadt understanding the objectives and contributing to the content development for a programme that is running worldwide. During the visit, time was taken out to visit the production line and get an appreciation for the complexity and precision of manufacture that goes into making every Audi product. Interestingly, across the worldwide Audi production facilities the employees put forward 45,000 improvement suggestions of which an

October 3, 2015 No Comments Paul Cape People , , , , , ,

Selling vs buying

A New Paradigm We have spent a lifetime creating professional sales people schooled in the vagaries of the art of selling, in the belief that customers are ignorant of selling techniques. Perhaps the time has come for a re-think. Prompted by the Ted Talks of Sir Ken Robinson and his approach to education, I for one am re-thinking our approach to selling and approaching it from a perspective of buying. Today’s buyers are educated and exposed to a greater volume and a faster delivery of information from tomes to twitter – respect it. As influencers of retail experience we now

Working with the giants of Africa

In Africa we have true visionaries changing the landscape that is Nigeria. A world-class lifestyle destination, Asokoro Island is located among undulating hills in Abuja’s most exclusive district. Combining panoramic views of the area’s lush and biodiverse landscape, with unparalleled residential and recreational facilities, it offers residents and visitors alike a unique perspective on Nigerian living. Asokoro Island is a unique integrated development that will feature its eco-friendly credentials ideal for business, private and diplomatic residence and for work, play and leisure. Even the Giants of Africa agree: Aliko Dangote, Africa’s wealthiest man, recently stated that Asokoro Island is “world

October 3, 2015 No Comments Tracy Engelbrecht Brand, News, People, Strategy , , , , , , ,

The price of poor advertising

You are a major South African brand. You have weekly retail placements placed in local and major press distributions. Almost every South African consumer has probably either shopped in your store or has at the very least been exposed to your brand. Weekly specials are something to behold. The range of products is immense. The annual turnover must be astounding. Then you go and listen to either a marketing manager or business development person who has been smoking their socks. They convince you to produce a TV ad which should be aired post prime time at night, promoting limited product

October 3, 2015 No Comments Kris Giles Brand , , , ,

A wise man once said…

“With enough time and money, you can do anything”. So when we’re asked – can you do X? The answer is always pretty much YES. Barring restrictions imposed by the laws of physics (which we’ve been known to try and bend) – yes, yes we can. The best part of working in tech is that first moment when you’re asked for something new, your eyes glaze over for a sec as you ponder possibilities. This can be disconcerting to others in the room as they worry you’ve had some sort of episode. Actually, the wheels are frantically turning and you’re

October 3, 2015 No Comments Tracy Engelbrecht Technology , , , ,

12 things tech

Coming from a working background unrelated to technology, there are some things I’ve learned – about users and developers – that I didn’t realise I knew until I started writing this. When developing a solution – nobody is as interested in the inner workings of it as you are. I’m sorry, it’s just a fact. Users assume it works – otherwise you wouldn’t give it to them to use, right? But they don’t care how it works. Despite the old saying – “garbage in, garbage out”, sometimes it *is* the system’s fault and not the user. Yup, I said it.

October 3, 2015 No Comments Tracy Engelbrecht Technology , , ,

12 things on brand

Sometimes out of the box wastes money – don’t do it just because its out of the box. Understand the value:  the “why” of your product – if you express that your market will get you and stay with you. Sometimes your market isn’t who you think it is – allow your customers to teach you about your own value. Learn to Listen! Packaging is everything! The strategy is critical but make sure you implement the strategy. Most often the strategy and implementation have no relation and you wonder why you failed! We live in an age of information overload

October 3, 2015 No Comments Leeanne Cape Brand , , ,

Motivated by money?

We operate in a worldwide Capitalist paradigm that looks unlikely to be shifted to Communism anytime soon (much to Karl Marx’s chagrin) and in this paradigm we believe that everyone is motivated my money. This is particularly true of sales incentives and financial target based bonuses but we are all operating in this paradigm and I guess that 95% of us are not actually motivated by the money alone. We value so much more in our employ that we group together to call ‘job satisfaction’.  “Men and women want to do a good job, and if they are provided the

October 3, 2015 No Comments Paul Cape People , , , , , ,

Creativity… Judge, Jury and Executioner

Creativity works in mystical and often perplexing ways. Whilst “creatives” have been made to believe they view the world differently from their left-brained counterparts, the truth is we all have the ability to see the colours of the rainbow. We might just see different versions of them. Whilst sipping on a glass on spicy Merlot in one of Cape Town’s trendiest yummy mummy spots, I was intrigued and humbled by the sense of creativity displayed. An elderly man creeping on all fours, taking photos of the gravel pathway, a young boy practicing his karate skills on his unsuspecting victim, the

October 3, 2015 No Comments Kris Giles Brand , , ,