A source of energy that inspires

    Welcome to Quazar

    Business and Brand Strategy


    More than just a marketing agency. We are a source of energy that inspires.


    We’re often asked: “What does Quazar do?”

    The short answer: we inspire, mentor, guide and develop people, brands and businesses towards success.

    We get to the core of your challenges and simplify, creating solutions that are relevant and a good fit for your reality.

    More than just an agency, a training company, or a consultancy,  we embrace all of these disciplines because like you, we’re not willing to be pigeonholed.


    Why do we do it? To be part of making a difference – that’s what success means to us.


    What We Do


    Breathing life into your brand



    A vision needs a plan to make it real



    Unlocking the talent in your people



    The moving parts that make your business work



    Our latest work

    Every day brings the opportunity to create something special. We’re proud of these projects – browse through our portfolio to see what we can do for you.

    What our clients say

    • Incredible ideas, timeous turnaround, friendly staff, fantastic ability to stick to a brief and follow through.
      Quazar | Business & Brand Strategy

      Lauren Vorster, Edward Snell

    • We have had brilliant interaction with the people from Quazar who understand our business well. They drive us regularly and it is well received by our company!
      Quazar | Business & Brand Strategy

      Dave Starkey, Director: Keystar

    • I'd recommend Quazar to anyone due to my working relationship with the company & quality of work produced.
      Quazar | Business & Brand Strategy

      Mary Ezaga, NFZ

    • I have enjoyed working with the Quazar team for many years now. I think the best part of consultancy is getting to know your client; their expectations and their vision. The first drafts of what I get usually lay the bedrock of the finished product. A tweak here and there is all that is needed but more or less, the first draft is invariably spot on!
      Quazar | Business & Brand Strategy

      Shola Ojora, CEO: RosaCheck

    • Quality work with a sense of urgency that is appreciated. The departments I have worked with have a definite commitment to delivering what the customer wants and more. Thank you.
      Quazar | Business & Brand Strategy

      Carol Bevan, Content Development: Volkswagen Training Academy

    • Plenty of relevance to my everyday job - Paul is vastly experienced and gives great advice

      The course highlighted areas where small tweaks in the business can have a marked improvement on the overall performance of the business

      Took advice from Workshop 1, and applied at Dealership to source more cars and had a record month

      This is a must for all managers!

      Quazar | Business & Brand Strategy

      Participants, Used Car Competence Training Workshops

    • Quazar has proved to be a great asset to the Volkswagen Training Academy. Always professional to deal with, they’ve shared their expert knowledge and creative vision with us, demonstrating real ownership across many aspects of our business. We look forward to a continued partnership with the Quazar team in the future.
      Quazar | Business & Brand Strategy

      Chrystal Christian, Manager: Volkswagen Training Academy

    • Quazar has assisted Phoenix Racks with several creative and branding projects, including our new website. We have been impressed with the team’s insight and professionalism and look forward to collaborating further!
      Quazar | Business & Brand Strategy

      Graham Conway, Financial Director: Phoenix Racks, South Africa

    • GHL has worked with Quazar for a number of years. Most recently the team has assisted us across the board during a time of major transition for us. Quazar worked with us to provide strategic and technical advice, leading our teams through visions and values workshops, as well as designing and implementing our new brand and helped us in building out our new products and services. We’ve appreciated their expertise and insight into the African market and look forward to maintaining our close partnership in the future.
      Quazar | Business & Brand Strategy

      Dominic Adu, CEO, Ghana Home Loans

    • We worked with Quazar on our brand refresh and were impressed by the professionalism of the team and the creative insights and skill they brought to the table. We look forward to our continued relationship.
      Quazar | Business & Brand Strategy

      David Mackay, General Manager: Eurocool, South Africa

    • Quazar assisted SOS Oil with a major rebrand of our company. The team ran with the entire process from concept and design to implementation across our marketing collateral, clothing, signage and product labelling. The Quazar team’s willingness to understand our business from top to bottom was most appreciated and their fresh approach brought our well-established brand to life. Thank you Quazar!.
      Quazar | Business & Brand Strategy

      Craig Burke, Managing Director: SOS Oil, South Africa


    Quazar News & Views

    Our latest musings on brand, strategy, people & tech

    Read all the latest Quazar News & Views – our latest musings on brand, strategy, people & technology. Our team of industry thought leaders is on hand to share their insight into what makes businesses great, and showcase highlights of our work with our amazing clients.

    Quazar’s project footprint covers South Africa, almost every country in Africa and also the United States. Over the years we have worked across industries as diverse as refrigeration, financial services, retail and automotive. Our focus remains bringing brands to life, based on a solid foundation of strategic insight and industry best-practice, putting the right people in the right place at the right time.


    Read More News


    Quazar | Business & Brand Strategy

    2017 – The year we do something with what we have become!

    January 20, 2017

    2016 is definitely the “ Year that was”.  Brexit: Trump – an election that changed the nature

    Quazar | Business & Brand Strategy

    Client Focus: Mohinani 50th Anniversary Campaign

    October 14, 2016

    Celebrating Our Past, Inspiring The Future Quazar’s clients are special – today we highlight

    Quazar | Business & Brand Strategy

    Ghana Economic Forum 2016

    August 17, 2016

    Quazar is proud to have played a strategic role in this year's Ghana Economic Forum 2016, taking place

    Quazar | Business & Brand Strategy

    Agencies as true strategic partners

    July 12, 2016

    No -  this isn’t another article on the “New Integrated Digital Agency” or the Integrated Agency

    Quazar | Business & Brand Strategy

    Your sales plan ≠ your business strategy

    June 30, 2016

    I wonder just how many businesses are currently operating under the misapprehension that their sales

    Quazar | Business & Brand Strategy

    Quazar Automotive Case Study #1

    June 28, 2016

    This is our first Quazar Automotive Case Study - we'll be sharing more throughout the year. The

    Quazar | Business & Brand Strategy

    4 ways to change your dealership today

    June 24, 2016

    Automotive dealerships wanting to make a real and sustainable change to their business and profit need

    Quazar | Business & Brand Strategy

    Paul Cape: Quazar’s People Person

    June 23, 2016

    Paul Cape heads up Quazar's Human Capital team, leading the way in mentoring and coaching our clients,

    Quazar | Business & Brand Strategy

    Missed opportunities in automotive Aftersales?

    June 21, 2016

    Since 2008, the new car market in South Africa has been experiencing declining sales in passenger

    Quazar | Business & Brand Strategy

    Nothing about us, without us

    June 15, 2016

    Celebrating Youth Day doesn't mean much unless we actually start listening to what young people are telling

    Quazar | Business & Brand Strategy

    Youth of 2016 – I see you

    June 13, 2016

    We honour the sacrifices made by the youth of 1976. The energy and urgency of youth is almost always

    Quazar | Business & Brand Strategy

    Declining New Car Sales – The Opportunity

    June 2, 2016

    In the Cape Times this morning, Roy